Marketing is often compared to war, and there is much pretentious talk about strategy, conquests, territory and so forth.
That is one reason why I have spent years reading about great generals. IT has taught me a lot.
Many people think the Duke of Marlborough – an ancestor of Winston Churchill – was England’s greatest ever general.
He was obsessed with minutiae. Before his greatest-ever victory, Blenheim, he made sure all his men had fresh boots and a meal of bread and soup. Read More »














