Charlie Cook's MArketing for Success Insider's Club

Advertising

Are You Tuned In To WII FM?

By Roy Williams   |   October 20, 2009

Every sales presentation should answer the customer’s question, “What’s in it for me?” This question is often unspoken and may even be unconscious in the customer’s mind, but it’s always there, casting a shadow of disinterest and doubt.

Most presentations are Read More »

Instantly Increase Sales With Less Effort

Discover how to get attention in 15 seconds or less and increase your leads by up to 15x or more just by making this one change. You'll pull in a flood of qualified prospects, people eager to buy. Click here »

What’s Missing From Your Email, Sales Letters, Website & Ads

By Charlie Cook   |   October 16, 2009

John’s printing firm had just printed a $40,000 job for a client that came out perfectly except for one detail. The beautifully printed brochure only generated one inquiry for his client.

The reason for this was >> (Read More)

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

The Great Ad Myth

By Roy Williams   |   October 6, 2009

Advertising is like houses. You do a great job of constructing a poorly designed house, but when you’re done, you’ve still got a poorly designed house. It doesn’t matter how good you are with a hammer and a saw when the blueprints themselves are faulty.

Likewise, it doesn’t matter how good you are with Read More »

How To Build a Seven Figure Income

Find out which five essential, low cost marketing activities, when used together, can help you automatically attract more new top paying clients every month and generate more repeat business every year. Click here »

Are You Making The Old Mistakes?

By Roy Williams   |   September 29, 2009

You need some new ideas because the old ones aren’t working. Its time to reinvent your small business advertising, your products, maybe even yourself. But you’re stuck trying to visualize a new system using the old system.

Like a dog chasing its tail, you keep coming back to the same old place. Let me tell you how to break out of that. Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

Helping to Rebuild an Economy

By Roy Williams   |   September 22, 2009

If natural resources determined the wealth of nations, Brazil would be the richest country on earth and Japan would be the poorest. But resources have little to do with building a healthy economy.

Prosperity happens when the swimming pool installer sells four pools in one month instead of the usual two and says, Read More »

Ethically Steal ALL These Money-Making Secrets

No matter what you sell, you can skyrocket your business by using the most powerful ideas of these top marketing and sales experts - updated every month. Click here »

The Future of Ad Writing

By Roy Williams   |   September 16, 2009

America has been flattered by advertising (“Because you deserve it”), misled by ads (“Lowest prices anywhere”), hyped by ads (“While supplies last”), and lied to repeatedly (“Guaranteed!”). The result of all this misinformation is a growing numbness to ad-speak. We’re becoming deaf and blind to it. With effortless ease we shut it out of our minds.

Why are advertisers happy when their ads sound like ads? Read More »

The Easy Way To Sell Anything To Anybody

The simple truth about sales is your prospect will always do a better job of selling themselves than any sales person ever can. Discover how to use this simple strategy and close more sales with less effort. Click here »

How To Sell When It’s Tough…

By Charlie Cook   |   August 31, 2009

Think you have it tough selling in this economy?

Imagine you owned two frozen yogurt stands in the Midwest. It’s walk-up service only, no indoor seating and it’s the dead of winter. And, no surprise, hardly anyone is buying, only a few diehard customers are showing up.

What could you do to increase sales? Read More »

How To Cash In On Social Media Marketing

Listen in as 8 top social media experts reveal their innermost trade secrets to using free social media tools to pinpoint and profit from hungry buyers in any market before it's too late. Click here »

Why Our Ad Didn’t Work

By Jay Conrad Levinson   |   August 6, 2009

“We just bought a full-page ad in our local newspaper promoting our computer sales and repair services, and as far as I can tell we didn’t get a single response. Why didn’t our newspaper ad bring in at least one sale?” Phil, from Chicago

Want your ads or sales pitch to get people’s attention in 15 seconds or less? Who doesn’t?

If you could consistently sell your services or products in 15 seconds or less, Read More »

The Most Powerful Way To Generate Consistent and Reliable Income

Wouldn't you like to have a list of 30k, 75k or even 150k qualified prospects? Use this automatic lead generation system to build your own monster list of qualified prospects, hungry to buy. Click here »

What I Like About This Commercial…

By Charlie Cook   |   August 25, 2008

Allstate has a commercial currently running that poses the “What If…” question. I can’t remember each one, but they included:
- What if someone rear ended your car crashing your car into another car?
- What if you had an accident with a car that was worth over $60,000?
- What if a friend borrows your car and trashes it… are you covered?
- What if a branch falls on your car… are you covered?
etc.

You get the idea. At the end it makes you wonder – heh am I covered?
If you have the youtube link to this video, please let me know.
(Want to view other great video ads? Here’s the best video commercials I’ve found >>)

Now ask yourself:
- What if when you sent out a mailing, instead of getting dozens of responses you got hundreds, or when you reviewed your web sales instead of just a couple of sales you saw thousands.
- What if your marketing actually worked?
- How much more money could you be making?
————
- Charlie
MarketingForSuccess.com

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5 Easy Ways To Flood Your Site With Targeted Traffic

Tired of all the hype? Find out the proven ways to attract thousands of visitors a day to your site. These are the top 5 traffic-building strategies anyone can profit from. Click here »

Best Video Commercials – So Far

By Charlie Cook   |   August 5, 2008

What’s one of the most effective ways of getting people to your web site and your business? With a great viral video ad, one that your target market will share and help people learn about your products and services.

I just added 5 more videos to the list of the best video commercials. Take a look and let me know if you have a favorite you’d like to see included.

1. Is this ad the answer to the Apple airbook. See this video ad for yourself >>

2. Sometimes exaggeration works to demonstrate your product. Take a look at this video commercial >>

3. What’s the best way to demonstrate your product’s capabilities? Here’s how a good example of how to use fantasy in your viral videos >>

4. It’s all about demonstrating the problem. That’s what this video ad does with humor >>

5. And finally how to use a celebrity in your ads and make it funny too. See this video commercial with an unexpected ending >>

Have more videos you’d like included. Let me know and we’ll review them.

- Charlie
Small Business Marketing That Gets Attention and More Business

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Which Words Will Make You Rich?

Discover how to quickly and easily multiply the selling power of every promotion you create to increase your income by hundreds of thousands, if not, millions of dollars a year. Click here »