My wife and I disagree about branding. She got her MFA in graphic design from Yale and I got my degree in marketing from growing companies online and off. And while you may argue with your spouse about replacing the dining room table with a pool table, we argue about branding.
Her viewpoint is Read More »
How can you use Thanksgiving to build your brand and grow your business?
Here are 5 ways to attract more clients, build a better brand and make your company stand out – all year long… Read More »
How you dress affects how people see you. The same is true with your brand.
Your company name, how you talk about your business and what you share determines whether your prospects want to do business with you. Start with these 6 steps to shape your brand and attract more buyers. Read More »
No one knows you from a hole in the wall. Sure, you can always use some connections, but growing your business is still a long slippery slope.
Not too long ago I was in the same boat. I just had a bunch of information that wasn’t particularly helpful to anyone. Then one day it hit me. And I realized that I knew something pretty valuable… Read More »
My girlfriend and I traveled to New York (her first visit) last month for vacation.
We arrived on “day 3” of “Occupy Wall Street” and stayed at a hotel three blocks from the group’s “home base.” I had no prior knowledge of the group or their “message” prior to our arrival.
After witnessing their activities in person for six days and via the media since, I still don’t know what their message is. Read More »
A good friend recently had to call it quits and give up on a business that she’d been slaving over and pouring money into for years.
The problem?
It wasn’t her lack of effort – but simply the… Read More »
Understanding the proper use of color is essential to creating a positive small business branding image. Color can send a positive or negative message, increase sales, excite an audience, or make an athlete perform better.
At a very young age we begin to learn the meaning of color from our social, cultural and environmental surroundings. We learn about the meaning of color from our parents, teachers, friends and even advertisements that we see in stores and product packaging. As we learn about the meaning of color we begin to associate emotional reactions and expectations to specific colors. As adults, many of our psychological reactions to color are universal. Read More »
The blogosphere has been busy with chatter regarding a certain company that offers to sell companies followers on Twitter, Facebook fans, and Digg votes. It’s not expensive: Facebook fans go for about 10 cents each. Many companies large and small appear to be interested in this service.
What is the psychology here? Read More »
What is it with putting lipstick on a pig?
Obama and McCain both seem to love this phrase. According to Meghan McCain her Dad uses it frequently and at last count McCain used it plenty publicly referring to Hilary’s health care plan and to Mitt Romney.
What’s it mean?
It refers to dressing something up and trying to sell it as something it isn’t.
Obviously you can take this idea too far and the first thing I’d recommend is that to anyone who uses this phrase drop but don’t dump the concept.
What am I saying? Should you put lipstick on a pig?
No! But regularly businesses rename products and bring them back to life. For example book publishers look at poorly selling titles and if the book looks like it could have life they come up with a better title, one that catches attention and sells.
So don’t throw the baby out with the bath water, use this idea, just not to literally.
Does this work? Does renaming and repacking existing products or services work to bring life to a poor sales?
Yes! It’s one of the easiest ways to ramp up profits. Just don’t call it putting lipstick on a pig. And of course I’m assuming none of your products or services are pigs anyways.
– Charlie
MarketingForSuccess
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How important are your product names to the success of your marketing?
Back in March after a ski trip, my son returned to college leaving his ski boots in our poolroom, that wasn’t the problem, the problem was they were highly odoriferous if you know what I mean. Other than dipping them in Clorox I wasn’t sure how to kill the smell.
With a short web search and I found the perfect product. It was marketed under the name, “Stinky Feet”, which got my attention and I whipped out my credit card and bought it. Amazingly enough the stuff worked, at least after a few applications.
How important is the name of your product or service to the success of your small business marketing?
Product names like Stinky Feet or Mold Away or Eliminating Obstacles to Sales or Creating Web Sites That Sell let your prospects know what they’re for or do immediately. That’s a good thing if you want the sale.
Want to get the attention of your prospects and attract buyers with your marketing? Does the name of your product or services contain a description of the problem or the solution?
If they do, they’re much easier to sell.
Know of other great product names or ideas? Submit them here by leaving a comment.
– Charlie
For Marketing Ideas That Work
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