1. Weave the word, “You” throughout your copy. And if you can get your prospect’s name into the ad or sales letter, you can see conversion rates explode overnight.

2. Avoid using too many multi-syllabic words. $50 dollar words don’t bring in the orders. Use simple, easy to understand words that are loaded with emotional dynamite.

3. Insert metaphors throughout your copy to arouse emotion. Here are a few examples of metaphors: “Burns cash”, “Crack this nut”, “Take the bull by the horns.” Read More »

When I discovered a big splotch of dried chocolate ice cream on the bottom of my Coach purse last week, I was mortified.

How long has THAT been there, I wondered. And how many people have seen it and said nothing?

The next day, I read the first item in Marilee Tolen’s ezine, titled “Can Your Purse Make You Sick?” And suddenly the dried ice cream didn’t seem that bad.

Marilee calls herself “The Home Spa Lady” and teaches you how to turn your bedroom, bath and kitchen into a spa. Her ezine referred to an article she had read that discusses the germs, bacteria and other nasties that attach themselves to the bottoms of women’s purses– and sometimes end up on our kitchen tables, where many of us routinely routinely drop them. Read More »

You know the problem.

You’ve written a great marketing piece, you’ve given it to someone on your team, and you’re waiting for his or her reaction.

After a few moments of reading your obviously brilliant work, your team member looks up at you and says, “It’s confusing. And on top of that the last line is kind of insulting to housewives.” Read More »

1. “Scientific fact”

2. “Read these facts carefully”

3. “Here’s the bottom line …” Read More »

In my last article, I showed you how to create your pitch by finding your product’s top 10 “Big Benefits”.  Then I showed you how to get into a peak emotional state—and how to use that state to create a killer sales pitch.  And of course, I also promised you that I’d show you how to refine that pitch into a polished sales presentation. Read More »

1. “Don’t you owe it to your family and to yourself to give [PRODUCT] a try?”

2. “If you’ll give me just XX seconds of your time, I’ll show you how you can ________.” Read More »

In my last article, I showed you how to find your ideal Unique Selling Proposition (USP).  Now I’m going to show you how to turn that USP into a killer sales pitch.

First, write down your USP.  Remember, the question you need to answer is “What big, hairy, hard-to-fix problem of my customer’s do I have the solution for?”.  And you need to answer it in a way that clearly communicates the benefit of doing business with you. Read More »

Split-testing is a fancy phrase for testing a sales page to see what brings in more sales.

It’s a fairly simple process, but it does take time. And certain elements on your sales page are more worth testing than others.

With that in mind, here are three easy things to split-test. Read More »