Charlie Cook's MArketing for Success Insider's Club

Marketing Tools

Don’t Make This Marketing Mistake Again…

By Charlie Cook   |   August 30, 2010

Ever hit your finger with a hammer when you were hanging a picture on the wall? It hurts! Make this painful mistake once, and you’ll swing more carefully the next time, and try to improve your aim. With practice, you’ll hit the nail on the head and get the job done.

Is your marketing also missing the mark? That will hurt your bottom line. Banging away with the same failing marketing strategy is like hitting your finger over and over, all pain and no gain. Believe it or not, I know many small business owners that do exactly this.  Read More »

The Easy Way To Sell Anything To Anybody

The simple truth about sales is your prospect will always do a better job of selling themselves than any sales person ever can. Discover how to use this simple strategy and close more sales with less effort. Click here »

Did You See This Yet?

By Charlie Cook   |   August 19, 2010

Did you see these videos yet?

I’m talking about Brian Tracy’s 7 marketing tips to a thriving cash rich business.

These are priceless marketing tactics designed to quickly increase your profits… Read More »

The Most Powerful Way To Generate Consistent and Reliable Income

Wouldn't you like to have a list of 30k, 75k or even 150k qualified prospects? Use this automatic lead generation system to build your own monster list of qualified prospects, hungry to buy. Click here »

6 Ways To Calculate How Much To Spend On Marketing

By Charlie Cook   |   September 17, 2009

marketig calculatorsWant to make an informed decision about how much to spend on marketing, or whether it’s worth spending money on advertising or what retaining a few more clients could do for your bottom line?  Do the math.

I’ve just posted 6 free marketing calculators on the site for you to use. Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

Did You Claim Your Free Small Business Marketing CD

By Charlie Cook   |   June 19, 2008

Yesterday, I mentioned the free audio CD of the ‘7 Steps to Get More Clients and Grow Your Business’ that I’m giving away.

Please carefully read this next line…

This is NOT some brand new, unproven, bet your hopes you’ll succeed program.

I’ve put this simple wealth building strategy to the test as have my clients and it’s helped bring in millions in revenue. If you’ve ever wanted to discover how to do what you love and be well rewarded for it, this is for you.

I could easily charge $129 for this program but if you claim your copy today, your cost is a big fat zero. Of course you’ll need to pay a small shipping fee.

Yesterday over 200 people requested a copy of this audio CD that details what to do to build your business. Use this URL within the next few minutes and claim your copy before I run out.

Interested? Get your CD >>

I’m giving this marketing program to you, but I can’t say for how long this will last. When my wife heard I was doing this she thought I’d been spending too much time in the sun over the weekend. For the amount I’ve spent on producing it for you I could have bought the whole family the iPhones they want.

So before I regain my senses – grab this life-changing program.

You’ll discover:
* Three things every prospect wants before they’ll become buyers,
* How to walk prospects to the point of the sale,
* What information to give your prospect first to get them interested,
* How to motivate people to stop procrastinating and jump at the chance to buy from you,
* The one thing you need to do to help prospects trust you,
* How to keep your business growing in any economy,
* What you must do if you want to keep growing your profits and at the same time have more free time.

To get this money-making program on CD, you must
claim your copy today >>

To your success,

Charlie
MarketingForSuccess

P.S. If you don’t take action to improve your business and your life, who will? Find out what works and be one of the few that actually do more than just talk about reaching their goals.

Get the 7 Steps Get More Clients and Grow Your
Business at >>

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Ethically Steal ALL These Money-Making Secrets

No matter what you sell, you can skyrocket your business by using the most powerful ideas of these top marketing and sales experts - updated every month. Click here »

The Secret Key to Small Business Marketing Success

By Charlie Cook   |   June 17, 2008

Every day I get emails from people who’ve read the free report, ‘7 Steps to Get More Clients and Grow Your Business’ and they tell me it is life-changing, people like you have said it’s incredibly helpful and they’re already using it to grow their business.

But there’s one catch, a hidden flaw, in this PDF version of this small business marketing report…

Not everybody wants to take the time to print it out and they may not find the time to read it, either.

I have to admit that I’ve got a folder on my desk of over 50 free reports I’ve signed up for myself but haven’t read yet, even though I know they could help me.

Reading about a new idea can be great. As much as I love books, I learn more and I retain more when I also hear ideas explained. Hearing advice explained makes it twice as easy to understand, and twice as likely you’ll put it to use to grow your business. Which is why I’m giving away the audio CD version of the ‘7 Steps to Get More Clients and Grow Your Business’ for FREE.

Interested? Claim your free CD right away >>

I know that you’re busy and have a lot of things going on already, but did you know that the average person “wastes” as many as 2 or more hours each day commuting to work?

If you’re one of them, you could be using this time to learn the seven key small business marketing steps to take to grow your business. Listen to them on CD, listen again if you need to or load the CD onto your mp3 player.

I’ve finally recorded ‘The 7 Steps to Get More Clients and Grow Your Business’. And I want to give it to you at my expense, no strings attached >>

That’s right, I’m giving this marketing program to you for FREE, if you claim your copy today. I’ll charge you only for shipping and handling.

No catches.

No tricks.

You may have downloaded the PDF file of this free small business marketing program, but I want to give you the CD, too, to make it even easier for you to implement these essential 7 steps to success.

Claim your free CD right away >>

You’ll discover:
* Three things every prospect wants before they’ll become buyers,
* How to walk prospects to the point of the sale,
* What information to give your prospect first to get them interested,
* How to motivate people to stop procrastinating and jump at the chance to buy from you,
* The one thing you need to do to help prospects trust you,
* How to keep your business growing in any economy,
* What you must do if you want to keep growing your profits and at the same time have more free time.

To get this life-changing report, you must claim your copy right
now!

Go here >>

To your success,

Charlie

P.S. The FREE CD, ‘7 Steps to Get More Clients and Grow Your Business’ reveals what you need to do to put your business on the track to success. It’s an amazingly simple and powerful formula you can use to make it to the top.

Get it today >>

P.S.S. Obviously I can’t keep giving away these CDs for free forever and I’ve only got a limited supply to give away. Once this stock runs out, we’ll be forced to put your name on our “stand-by” list. So don’t hesitate.

Claim your FREE CD here >>

To listen to the podcast online, use this link >>

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How To Cash In On Social Media Marketing

Listen in as 8 top social media experts reveal their innermost trade secrets to using free social media tools to pinpoint and profit from hungry buyers in any market before it's too late. Click here »

How to Boost Your Affiliate Sales with Craigs List…

By Charlie Cook   |   February 29, 2008

If you sell affiliate products you know the key to generating sales is to maximize exposure of your affiliate ads. What’s the best way to do that?

We recently noticed one of our affiliates racing up the charts in sales and decided to take a closer look.

It turns out this affiliate found an ingenious way of promoting our products using her affiliate links. She puts the sales copy we provide to our affiliates to excellent use by posting ads on her local Craigs list message board.

See what she posted below or use this marketing link if it hasn’t expired..
—————
“Insider Secrets to 15 Seconds Marketing” by Charlie Cook
Reply to: sale-590266794@craigslist.org
Date: 2008-02-28, 5:24PM EST

Charlie Cook shows you how to stop begging for business and discover a simple way to double, triple or even quadruple your leads and your sales. He reveals how, using proven methods and techniques, you can dramatically change the effectiveness of your entire bricks and mortar and online business. Things like:

The shocking truth that 9 out of 10 business owners never find out about – and it’s costing them a fortune.

How to save $100,000+ a year on marketing costs using this simple little trick.

How to write better ad copy than Bill Gates and the Microsoft Corporation.

How to create award-winning headlines that can make your ads sizzle.

Power words that sell. Charlie reveals his favorites – amazing words that make people buy again and again.

Charlie cuts through the B.S. No filler, fluff, or boring stories. You get 100% practical ready-to-use tactics and strategies that work – no matter what kind of business you’re in. Please see details here >>
—————

Want to increase your affiliate sales? Do the same. Post your ads on Craigs List.

To your success,
Charlie
Marketing Ideas that work

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Which Words Will Make You Rich?

Discover how to quickly and easily multiply the selling power of every promotion you create to increase your income by hundreds of thousands, if not, millions of dollars a year. Click here »

Why Women Don’t Make What They Should…

By Charlie Cook   |   June 18, 2007

Before you start giving me flak for this blog entry – read this post about one bright, hard working women who does everything well except asking to get paid.

I was talking with a client, Kathy, last week, a women who is a super bright web designer. She was explaining to me how she had taken the marketing ideas I’d been sharing with her and put them to good use. One of her web design clients had called her last Tuesday to say they had an upcoming radio interview and were thinking of mentioning their web site and wanted to know if that was a good idea.

Kathy told them not only was it a good idea but told them they should set up an offer to prompt people to go to their web site, sign up for a free report and prompt them to buy. Her client liked the idea but didn’t have a free report setup to giveaway or have ideas on what to offer.

Kathy spent Wednesday setting taking some of their existing reports and setting up the whole system to capitalize on the potential web traffic. The result?

Shortly after her client was interviewed, visitors started arriving at the site and within the first 12 hours 500 people had signed up and given their contact information in exchange for the free report. Within the first 24 hours they’d generated over $6,000 in sales.

Kathy, was one bright women and had gone well beyond what most web designers would do including writing the copy for the follow up emails – except for one fatal mistake.

When I asked Kathy what she was going to charge her client for this rush job that was above and beyond the call of duty that brought in over $6,.000 of sales in one day – she told me…

nothing. She didn’t plan on charging her client anything. She loved doing the work and just wanted to help them.

When I mentioned this story to my wife, she said it was a problem a lot of women have. In her words, women want to fix the problem and take care of people but when it comes to asking to get paid, they, like Kathy, feel guilty asking for the money they deserve.

Is this right?

What’s the solution?

To help Kathy I detailed the questions to use with her client to set the stage so she would feel comfortable asking to be paid for all the extra work she did.

What’s your experience?

- Charlie
Small Business Marketing Ideas That Work

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The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

What’s Your Favorite Web Site Marketing Tool?

By Charlie Cook   |   May 7, 2007

I’m always on the lookout for new web tools to add to the extensive list at Marketing For Success, ones that can help small business owners attract leads, track traffic, convert prospects to buyers and manage their web sites.

You can review the tools already on the site at Web Site Marketing and at Advanced Web Site Marketing

Use the comment option below to submit the latest and greatest web tools you’ve recently discovered, ones that could help small business marketers improve their web sites.

- Charlie Cook
Small Business Marketing That’s Time Tested and Profit Proven

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Instantly Increase Sales With Less Effort

Discover how to get attention in 15 seconds or less and increase your leads by up to 15x or more just by making this one change. You'll pull in a flood of qualified prospects, people eager to buy. Click here »

What’s Your Favorite Small Business Marketing Tool?

By Charlie Cook   |   April 30, 2007

If you could pick only one way to market your business, what small business marketing tool or technique would you pick?

This seems like an easy question to answer, but then when I started to think about having only one tool to recommend to people to market their small businesses it gave me pause. There are a bunch of ways to market your business which would be on the top of my list including:
- Making it rain referrals
- A web site
- Direct mail
- Free seminars
- A free report
etc.

I’m sure you have your own list of small business marketing ideas you use, but is there one that you like above all others?

My hands down favorite is using articles to market my business.

Why do I think articles are the top small business marketing tool.

1. When you write an article it helps to focus your own ideas.

2. The act of writing forces you to think about how to create a conversation with your prosects. If you can get your prospect’s attention in an article, and get a virtual conversation going, when you need to do it in person, it will be easy.

3. Every article your write helps to position you not just as another competitor but as “the expert”.

4. Each time you distribute your article on the internet you generate both traffic and links back to your web site.

5. When others use your articles on their sites or in their publications, it’s like an instant recommendation or your expertise.

6. Compared to advertising writing and distributing articles as part of your small business marketing strategy provides a huge return relative to the cost.

7. It works!

Yes, articles are my top small business marketing strategy, one that I’d recommend to anyone to use to market their business.

- Charlie

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5 Easy Ways To Flood Your Site With Targeted Traffic

Tired of all the hype? Find out the proven ways to attract thousands of visitors a day to your site. These are the top 5 traffic-building strategies anyone can profit from. Click here »

Most Marketing Is Schizoid and Blogs Are One Way To Make It More Normal

By Charlie Cook   |   March 30, 2007

Why should you take a few minutes a day to write a blog and will it help you market your business?

Take a look at your marketing materials. Do they grab your prospects’ attention and make then laugh or cry? On the scale of dry and boring versus engaging and entertaining an insurance application form would be on the dry and boring side and what one of your impassioned colleagues shouts when he is throwing his coffee cup across the room is on the engaging and entertaining end of the spectrum.

The norm around marketing is that it’s supposed to be dry and “professional”. The result is that most small business marketing is boring as dirt. With blogs, the norm is still being defined. It’s acceptable to include opinions, rants, ideas, commentary and personal stories. The result, many blogs are attention grabbers, interesting and fun to read.

Blogs provide an accepted vehicle for you to make your marketing more personal, more direct and let people see your ideas and personality. Of course you might want to keep your wildest ideas and thoughts to yourself.

Why is this type of communication good for business?

Blogs give people and companies a chance to break out of an out-moded boring model of marketing and market and be more engaging, conversational and personal.

Whether you sell to small or large companies, the end buyer is just another person, someone like you. When they get to know you as a person, a person full of ideas, expertise and passion, they’ll be more likely to relate to you and to want to do business with you.

And then there is the added plus, that Blogs are easy to use and you can publish your ideas instantly without having to build or load a new page to your web site.

Want more prospects and clients to know you, trust you, understand how you can help and keep you front of mind?

Start blogging!

- Charlie

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How To Build a Seven Figure Income

Find out which five essential, low cost marketing activities, when used together, can help you automatically attract more new top paying clients every month and generate more repeat business every year. Click here »

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