This past Black Friday, shoppers were online buying like crazy. In fact, retail sites saw an increase of 30% in sales over last year’s Black Friday.
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“Our site gets 1300 visitors a week and we have a subscriber email list of 46,000 — but our sales have shrunk this past year. Last month we made less than $10,000 and revenues keep slipping. What are we doing wrong? What do we need to do get more people buying?”
— Jim from San Diego
Do you want your web site to bring in more sales, too? Read More »
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Type “small business marketing” in Google. You’ll find www.marketingforsuccess.com, near the top of the first page of listings.
If I was to pay Google Pay Per Click to get this exposure, I would have to pay around $2.00 a click. Ouch!
To get as many people coming to my site as I get now, it would cost me Read More »
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This past weekend I was in the attic sorting through piles of stuff. I’m convinced that kids’ toys, sleeping bags, broken chairs and rusty fans have been sneaking up there in the middle of the night for years now.
I was up in the attic because we’re renovating a bathroom and have a dumpster in our driveway. I could have cleaned out the attic in the past, but having the dumpster right there has made it so much more appealing.
One of the items consigned to the dumpster was a baby carriage that someone gave us when our daughter was born that they had in their attic. Twenty-five years later, we still had this big honking, Mary Poppins-type perambulator taking up space. It didn’t have any antique or sentimental value. We took it to Goodwill and even they didn’t want it. Back to the dumpster.
How embarrassing is that?
Have you ever kept something around that was out-of-date, thinking it might be useful again someday, when it really should have been thrown out?
How about your website marketing?
It’s probably only a few years old, but is it outdated or just plain not working? Is it time to figure what you really need, and what you don’t?
Ready to clean up your website marketing so it brings in more profits? Start here >>
95% of existing web sites were built using obsolete models. People re-created their sales brochures online, or put up sites so they’d have “a web presence” or were convinced that “if we build it, they will come.” If sites like these have any significant traffic at all, they aren’t working to generate leads and close sales. They’re website marketing is a failure.
Is your site one of these?
Ready to fix your website marketing so it actually brings in a steady stream of qualified leads and/or sales?
While I don’t want to get anywhere near your attic, and in fact I could still use some help with mine, I can show you how to clean up your website marketing so you can grow your business this year.
Discover the fastest way to ramp up your website marketing >>
Look at your sales figures and site stats and answer these questions:
1. Does my site attract a steady stream of visitors?
2. Do I have a system for increasing traffic to my site?
3. Are at least 10% of the visitors to my site contacting me or buying from me?
4. Do I have a simple process in place for converting visitors into paying clients?
5. Is my site optimized to maximize the value of each visitor and customer?
If you answered NO to any of the above questions, it’s time to clean up your website marketing and put it to work to increase your profits. Don’t wait until it’s as useless as my daughter’s baby carriage. Do it now.
With a few changes to your website marketing, you could be one of the few business owners who will increase their online profits this year.
Discover how to grow your business online this year >>
- Charlie
P.S. Don’t let a website marketing strategy that isn’t working sit there collecting dust and costing you money. Spring clean your website marketing and start bringing in more profits.
I’m continually amazed at how many people put up with a website that doesn’t bring in leads and sales. You’re too smart to do that. You’re one of the few who are looking to optimize your website’s performance so you can make more.
Ready to bring in more profits with your website marketing? >>
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=937fa611-e48d-4625-bda3-2a3f5afeed6b "How Embarrassing Is That?")
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How can you tell what’s missing from your marketing, and how do you fix it? What’s the secret to attracting more visitors and converting them into buyers?
Find the answer in this week’s article on web marketing >>
Charlie
Small Business Web Marketing Ideas That Get Results
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=2bb219c6-5b38-45df-832a-66f8c99a9797 "What’s Missing From Your Web Marketing?")
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Do Google Adwords work?
The answer is yes and no. Google’s elegant Adwords system makes it easy to set up and test ads but most web site owners never make a profit from their ads. For most people Google Adwords are the number one website marketing money waster.
Why?
Once a prospect clicks on your Google Adwords ad, they’re linked to your site. Then what happens? In most cases a whole lot of nothing. They visit your site or your landing page and then they leave. They leave without buying anything or even leaving you their contact information.
The result of your Google Adwords campaign? For most people, it’s another advertising black hole. A whole lot of money goes into it and it doesn’t generate much in the way of business. That’s not to say it can’t work.
I have one web site marketing client that relies primarily on Google Adwords to generate leads and sales. And their business is booming. But it costs them plenty, more than most people realize to generate a lead. When I first started working with them their per lead cost was over $75 dollars.
That’s right they were paying for more than $75 worth of Google Ads just to get one person to fill in their opt-in form on their site. Now, they’re absolutely delighted that I’ve helped them reduce it to less than $25 per lead. Why does this work for them? Google Adwords works for them because they close enough of their leads to make a huge profit.
Will Google Adwords work for you? To make them work you need to determine your per lead costs, conversion rates and the value of a new client. If it’s less then you’re paying for your Google Ads, then you need to either stop or discover how to increase your conversion rates so a higher percent of visitors to your site or landing page become buyers.
Don’t be hoodwinked by this website marketing hoax. Don’t assume Google Ads will automatically start bringing in business. They won’t – unless you know how to convert site visitors into highly profitable clients.
- Charlie Cook
Web Site Marketing That Gets Results
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=768a7e22-f430-40b9-a53a-984634033459 "The Google Adwords Hoax or the #1 Web Site Marketing Money Waster")
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If you have a blog and are regularly writing posts you want your efforts to generate results. Right? How can you tell if your blog is working?
A well planned and well written blog should do the following for your small business marketing. It should generate:
- Interest in your products and services
- Position you as the expert
- Familiarity and trust
- Virtual relationships with prospects
- Qualified leads
- Sales
If your blog isn’t doing this for your business – your missing some of the basic steps involved in using your blog to enhance your small business marketing. First start by writing about topics that wil attract your prospects like a magnet. Then give them straight no B.S. advice that they can take to the bank.
Do this and they’ll want to read every blog post and they’ll subscribe to your blog RSS feed and you’ll have their attention and their loyalty – two big steps towards converting them to customers and clients.
- Charlie
Small Business Marketing That Generates Sales
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=7f39fdf3-2255-47ee-8705-5872634f2d9c "How Do You Know If Your Marketing Blog Is Working?")
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“I would like to set up an email direct marketing campaign to generate mortgage leads. I want something that will allow the prospect to respond by giving some personal info such as name, phone number, mtg payment, etc. Where do I start? There’s a bulk email company that will blast 2.7 million email a day, but I don’t believe the prospects can respond. I would need a link to my website I think. Am I on the right path or would a $29.95 lifetime membership or is it be a waste of time?” – Dante
If you want to annoy and alienate potential clients, you can easily do so by blasting emails out to people who didn’t request them. Its the best way to kill your business and shut the door to ever building a positive relationship with your prospects. This course of action is unethical and will immediately get you labeled as a spammer. Once you’ve started blasting people they will quickly catch on and add your email address to their spam lists blocking any future contact.
Don’t do it! It is a waste of time and money, bad idea, to be avoided at all costs, etc. You catch my drift.
If you want to generate leads and grow your business, build a web site, provide content that helps your prospects solve a problem and month by month you’ll attract more and more people interested in your services. Learn how to improve your web site marketing with “Creating Web Sites That Sell“. – Charlie Cook
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=13db0840-0bfc-46b8-a8b5-c5c90d010d5f "Am I On The Right Path with my Online Marketing Plan?")
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