Radio Advertisting

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Radio Advertisting

Would You Include These Radio Ads In the Top 25?

By Charlie Cook | June 14, 2007

Last week I added a page on my site for small business owners to get ideas on radio advertising. The idea was simple – give people examples of the best radio ads to listen to for inspiration so they could create great ones of their own.

I got tons of positive feedback and to make this marketing resource even more helpful, I added 10 additional great radio ads.

There are now over 25 radio commercials to listen to on the page to help you jump start your own radio advertising campaign. Take a listen and let me know which ones you think should stay on this page, which should be removed and what others you’ve heard that should be added.

Here’s where to go listen and get ideas for your own radio marketing campaign. www.radio.marketingforsuccess.com

– Charlie Cook
Small Business Marketing Ideas That Work

Two Questions About The Best Radio Ads…

By Charlie Cook | June 11, 2007

I received the following two questions last week about the Best Radio Ads I posted.

1. “I love the page of radio ads you posted at MarketingForSuccess. I found one that works perfectly for my business. Can I use it or is it copyrighted?”

Yes radio ads are covered by copyright law and you can’t just “borrow” them to use for your own use. I added them to the site to provide you with ideas and inspiration for your marketing. Just because you can’t actually view the copyright doesn’t mean it doesn’t exist. The writers and producers went to a lot of effort to come up with just the right marketing copy and idea to get your attention and keep it. Learn from what they created but be careful not to violate copyright law.

2. “Remeber many, many years ago when Chevy ran the “Heart Beat of America” ads? They spent 60 million on it. People loved it, they were singing the jingle all of the time. Chevy lost major market share during that promotion. As I remember it was 8%. How do you know which ads are the best?”

The only way to tell if any ad works, web print or radio is to test it. Run the ad for a limited number or days and see if it generates leads and sales. If it pulls in prospects you know you’ve got a winner and you may want to run it more widely.

If if hardly generates any response, it’s a bad idea to keep spending on it or spend even more.

Of course to make the sale you need to have a product that people want. Even the best ad only works to generate interest, it can’t close the sale.

– Charlie Cook
Small Business Marketing Ideas That Work

Where Are The Good Radio Ads Anyways?

By Charlie Cook | June 4, 2007

Recently a marketing client asked me to write a radio advertisement for them. Looking for inspiration, (yes this small business marketing guru is always looking for marketing ideas) I Googled ‘best radio ads’ and after a lot of searching found a few, but it wasn’t easy.

I did find some radio ads that were funny and entertaining. To make it easy for anyone who wants to create a winning radio ad to improve their small business marketing, I’ve added a new page of radio advertisements to the site.

Use this link to listen to the growing collection of the best radio ads we found at www.radio.marketingforsuccess.com

– Charlie Cook
Small Business Marketing Ideas That Work

Should We Pay For Our Own Radio Show?

By Charlie Cook | March 14, 2005

“We are experts in travel and have lots of great connections with luminaries and are trying to decide whether to spend $900 per show to be on a new station in our area to establish ourselves as experts. What should we do?” – Ann L.

Before you spend large sums establishing your radio presence you will want a way of taking advantage of this exposure. Define your marketing strategy, develop your marketing materials so that when you use radio to get attention, it helps with lead generation, building your prospect list and translates into sales.

Positioning yourselves as experts is a great way to attract prospects and clients. I’d start by using the low cost strategy of distributing your articles to get free publicity . I regularly send my marketing articles out to a list of over 800 online and offline publications which generates a huge amount of traffic to my web site.

You can also use talk radio to get wide exposure. I suggest starting with free interviews on shows that already have a wide audience. Use this link to learn how.

1. Set up your marketing to take advantage of your expertise
2. Use your articles and free radio exposure to get known.
3. When people visit your web site make sure your web marketing and lead generation strategy prompts them to contact you and buy from you.
– Charlie Cook