The number one question I hear from web site owners is, “How can I
attract more people to my website?”

You want to know:

- What works to put your site on the first page of Google?
- How to play the search engine game without getting thrown out?
- How to stop wasting time on your search engine positioning and
finally start getting results so you can make money with your site?

If you’re frustrated I can understand it. There are a lot of ideas
floating around about what works with the search engines, which
ones should you use?

I’d be frustrated too. I know I was when I first started marketing
online. All that work to create a site and hardly any visitors or
sales.

So what’s an ambitious person who wants to grow their online
business supposed to do? I know you want to make your business more
profitable so I’m going to give you some options.

Here are three ways to handle this problem of improving your search
engine positioning and making more money with your site. They are:

1. Copy What You See Everyone Else Doing.
Just do what your competitors are doing. Try every idea you can
find and see if they work for you. This process of testing takes a
big investment of time and money - but you could do it.

Given enough time you might stumble on what works. You just might
identify the formula for putting your site at the top of the search
engines. Of course you don’t know which ideas you read about or see
others using are worth copying but you might get lucky. Who knows -
you could get it right.

I have to ask you, is this the fastest way to reach your goals or
wouldn’t it make more sense to get expert advice, which leads me
to…

2. Hire An SEO Expert.
You could seek out and hire a top search engine expert to put
together your search engine optimization campaign, and you’d spend
$12,000 to $20,000 a year. Not to mention, the sorry truth is that
many SEO firms don’t get it right. Remember they only get paid for
working on your search engine positioning, not for results or
increasing your profits.

Even if you can find an expert and their strategy works, once
you’ve paid them to keep your site at the top you’ll need to pay
them again and again.

For a few people hiring an SEO expert to do your search engine
positioning can be the solution, but it’s the most expensive one
and only suited to already successful businesses that have the cash
to invest in it which is why I also suggest…

3. Discover the SEO Solution and Use It Again and Again.
Find out for yourself how to put your site at the top of the search
engines. Recently I had the chance to interview Stephen Mahaney of
Planet Ocean and if you were on the call you heard that he knows
his stuff.

As I mentioned on the call, I discovered Stephen’s advice ten years
ago and it has helped me attract a flood of visitors each month.
month. Want to do the same >>

Ready to discover how to put your site at the top of the search
engines >>

I know you’re serious about building your online business so let me
ask you two questions:

How many people are there in your target market that could use your
products or services?

If you could tap, say 5% of your total target market, how many
sales would that be each month?

If you’re like most businesses there are thousands if not tens of
thousands of people who want and need what you deliver, but most
aren’t buying from you - yet.

Think about it. You have an ENORMOUS potential to profit online. If
you could just get even a small percentage of all these potential
customers and clients to your web site - you’d be making more than
you ever imagined.

Ready to discover the truth about the search engines and the simple
steps to take? Get answers >>

Which solution the right one for you? Let’s review.

1. Copying your competitors - you could but it rarely works.
2. Hiring an expert for top dollars - if you can find one you trust
it’s still expensive and comes with no guarantees.
3. Finding out what works yourself and using these successful SEO
strategies over and over to make more money.

Whatever you decide, it’s up to you to take action today to be more
successful. If you don’t who will?

To your success,

Charlie

P.S. If you sign up with Stephen in the next few days, you not only
get the comprehensive and easy to understand book, ‘The UnFair
Advantage Book on Winning The Search Engine Wars’, you’ll get a
free 6 months subscription to his all important updates so you can
stay abreast of the latest changes and what to do about them. Get
the details here >>

P.S. 2 Stephen guarantees your satisfaction. He calls it his ‘dog
ate it’ guarantee because he doesn’t care why you want a refund. If
you want one, just tell him the dog ate it! …even if it’s the
last day of your 6 month subscription!

Get ‘The UnFair Advantage Book on Winning The Search Engine Wars’
to see your profits soar >>

Most web sites don’t successfully generate more than a small trickle of sales. Is yours one of them?

Let me guess. You have a web site and it may be attracting visitors, but it’s only generating a couple of sales each week, if any. Is the volume of traffic the problem?

It’s true that you need visitors in order to convert them to buyers, but even getting thousands of visitors a day won’t guarantee a single sale. So you turn to your web designer for the answer to the problem. Your web designer should know what to do, right?

No!

Marcia called me from Chicago. Thanks to some top search engine positioning, her web design firm’s site gets around four thousand visitors a day. Wow! Even I’m impressed by that number. With that kind of traffic, Marcia’s firm should be generating between two and four hundred leads a day and have more business than they can handle.

When I asked Marcia what their conversion rate was - how many leads they generated from their site - she told me that it was only one lead per month. That’s only one lead out of 120,000 visitors.

Ouch! With all the interested prospects that stop by their site but never contact them, Marcia’s firm is losing millions of dollars of potential business a year, and their site was built by some great web designers.

Want results from your site? Find out how to get visitors to your site - and - how to convert them to buyers. Use this link >>

Building a website is like building a house. Given enough time and lumber, you could throw up some kind of structure that you might call a house even without any blueprints. Of course, the plumbing might not work and the kitchen might end up on the third floor.

But you wouldn’t hire a builder to put up your new home without a plan. You’re smarter than that. The first thing you’d do is find an architect to draft a plan for your house. Once you’d worked out a plan that you liked, you’d find a builder to turn your plan into reality.

Did you ask your web designer to build your site without first giving them a marketing plan and the marketing copy they needed to create a winning site? Whoops, you and 97% of web site owners did the same thing and got the same results.

Web designers build sites, but they don’t create your web marketing strategy or the master plan to start with. And without a master marketing plan to get prospect’s to contact you and to convert them to buyers, no matter how much you spend on your site, it won’t sell your products and services.

It’s not your web designer’s job to map your online selling plan, they just build sites. If you told your home contractor you wanted an all black granite kitchen, they’d build it whether it was a good idea or not.

Web designers and carpenters get paid to create what the owners want. And if you don’t know how your site should be structured to generate sales, don’t count on your web designer to tell you what to do.

If you want a web site that generates leads and converts them to buyers, you’ll need to give your web designer the compelling marketing copy and the marketing strategy and plan for your site to follow.

With a web site marketing and sales strategy in hand, your web designer can do their job and help you build a web site that sells. Without it you’ll waste your money.

Want to build a web site that sells, or fix yours so it converts visitors to buyers? Use this link to get the details >>

Charlie
Small Business Marketing That Gets Results

“I’ve been told by my webmaster that SEO is a waste of time and I shouldn’t bother. Is he right? Does search engine optimization still work?”

- Phil from Austin TX

It’s a question I’ve been asked more than once. I’ve also had clients tell me that they’ve hired search engine firms to help them with their search engine optimization but after spending thousands of dollars and waiting for months, seen no appreciable change in traffic to their sites.

- Is it a worth spending the time and money to make your site search engine friendly?

- Will it make a difference in the number of people who visit your site?

- Or would you be better off spending your money on pay-per-click advertising? Should you bother with any of it?

Absolutely. Search engine optimization, that is, helping the search engines put your site at the top of their listings, is the single most effective way to build your business.

Put your site in the top ten listings or the top few spots for the keywords your prospects use to find your products and services, and you can make a lot more money. Of course once you have lots of traffic you’ll need to know how to convert it into sales.

Want to know the secrets to getting all the business you can handle? Find your web marketing answers >>

Sugar For Your Site?
If you want a quick energy boost, you might grab a candy bar. You get a surge of energy, but when the sugar has burned through your body an hour or so later, you feel tired.

To build the stamina to get through the day feeling great, you eat a balanced snack of protein with some carbohydrates that will keep you going and build muscle.

Pay-per-click advertising is like sugar. It provides almost instantaneous results, but it’s short-lived, and to reenergize your web site marketing you need to buy more and more. Each time you spend money on advertising you get a handful of visitors, but to keep them coming in you need to spend again.

Search engine optimization or helping the search engines give your site a top ranking is a better balanced diet. It’s harder to put to use, but it has longer-term benefits. For example, each time you get another relevant site to link to yours, you help your search engine ranking for months, if not years to come.

Where should you spend your time and money to attract more buyers with your web site marketing? Use this link >>

Where to Spend Your Promotional Dollars to Start?

If you’ve allocated a thousand dollars a month to promoting your web site, I recommend that you spend half of that on optimizing your site and half on pay-per-click advertising. Site optimization can take months, in the meantime, use pay-per-click advertising to bring in prospects.

When to Shift Your Promotional Spend to SEO?

After the first 6 to 12 months, shift your efforts and your resources to concentrate on your search engine marketing efforts. I spend less than 10% of my promotional dollars on pay-per-click advertising and use it primarily to test sales headlines or book titles. I spend 90% of my web-marketing budget on making my site even more search engine-friendly and keeping it at the top of the search engine listings.

Yes, SEO still works! When people find your site in the top 10 or even top 20 listings on Google, they’re much more likely to buy from you, link to your site and want to joint venture with you.

What should you know about SEO?

Before you hire an SEO firm or ask your webmaster to take over your online promotional efforts, find out what it is you should be paying them to do. Many SEO tasks could easily be done by a real or virtual assistant.

And don’t assume your webmaster is an SEO expert, either. Only a few are. Web work is very specialized. Web programmers and web designers should know the basics of SEO to do their work well, but rarely are they SEO experts.

Step 1 - Understand the core SEO strategy that will put your site at the top of the search engines.

Step 2 - Give your webmaster and assistants a clear map of SEO tasks to do every month to help you generate more traffic, more leads and more sales.

Step 3 - Make sure your web site converts all the traffic you’re getting into leads and sales.

Want the details? Use this link to get the bonus special report on search engine placement. Start here to improve your web marketing >>

- Charlie Cook
Advanced Web Marketing Ideas
Work

I’m big on making lists and then using them to guide what I do so I can make the most with the least amount of effort. I’m not lazy, it’s just that I want to get my work done so I can move on to the next project or get out the office door at 5:30 and get in some exercise before dinner.

When I built my first web site back in the late ’90s I had a short Internet marketing list. It included:

* Launch web site
* Get traffic
* Make money.

Look familiar?

I love short lists but if you’ve tried doing the above three things you discovered that there is more to successful web marketing. You can’t just launch your web site and expect to flood your site with traffic. And even if you have a flood of traffic it doesn’t mean your site will generate more than a trickle of sales. Right?

When I launched my first site I knew that traffic was one of the keys to making money but the trickle of visitors my site initially received was painful to watch. So what’d I do?

You guessed it. I made a list. I made a list of the most effective ways to generate traffic. Then item-by-item I went through the list and tested each idea until my site was getting hundreds of thousands of visitors a month.

Want to know how to the same for your site, get hundreds of thousand of visitors each month? Use this link and I’ll show you my web marketing secrets >>

Online traffic is money and I sold my second site within 18 months of launching it for four times the cost of the average home or close to a million.

That was over seven years ago and ever since I’ve been identifying the most effective ways to get traffic to your site and to convert it into cold hard cash. Here’s what’s on my current web marketing list:

1. Give people the products and information they want to market their business online and offline so they become even more successful. I’m not into trying to sell people, but I do like helping people.

2. Build long-term win-win relationships with clients. I don’t want to just sell a customer a one-time solution but to be your long-time marketing go to guru.

3. Use my website to build a massive list of qualified prospects. When I add 20% more people to my list that directly translates into 20% more income or more money I can spend on my family or on ski trips.

4. Stay-in-touch with prospects and clients. I get tons of great feedback from my readers, but what would happen if I stopped emailing you? My sales would fall like a stone.

5. Continue to increase the conversion rates at every step in the web marketing process. Whether you’re a math wiz or not you know that if you add 10% here, 20% there and 15% elsewhere in the process it has a cumulative effect. Multiply these and you can easily increase your sales 50% or more. (One client - tactic by tactic - increased sales by 1500%.)

That’s my short list of web marketing goals.

What’s on your web marketing list?

If you have a list of web marketing goals that’s a start, but goals alone won’t pay for your new car or vacation home. The next step is to move from goals to action and to results. Want to know how to do that online?

To get results online you need to know which traffic and sales generating tactics work and how to apply them. Use this link to find out how which web site marketing tactics work >>

What’s the information you want to grow your online sales?

The questions I get from people fall into the following five groupings. See if these are the ones you’ve been asking yourself.

1. How do I make money with my website?
2. What’s the best way to get tons of traffic to my site?
3. How do I grow my list of qualified prospects like crazy?
4. How can I use email to skyrocket my sales?
5. Once I get people to my site how do I convert prospects to buyers?
6. Who can I trust to help me grow my online sales?

If you’ve been asking yourself one or more of these Use the following link to get the answers to your website marketing >>

Whether you’re a list maker or not, it makes sense to find out what works to grow your business online. When you know which tactics to use you’ll attract more prospects, more buyers and more sales.

Charlie
Small Business Marketing Ideas That Get Results

Most small business owners have the keys to their office even if a secretary is there and opens the door before them. It makes sense, you pay the rent, it’s your company, you should have a set of keys to the building. Right?

The same is true of your businesss website. You paid to have it built, you pay to run it and you own it.

Do you have the login information for your site? Your web site login information is like the keys to your office or your car.

Do you have a backup of your site on your computer in case something happens to your web site hosting company?

Recently I’ve gotten a number of calls from small business website owners who wanted help revising their under performing sites but in far too many cases they didn’t have the login information so they couldn’t access their own sites. That’s a big problem and makes it impossible to fix your site.

Ted was one of those who called. He had a real estate site that was getting lots of traffic, a couple hundred visitors each day, but wasn’t generating any leads. He’d called me and wanted to know what changes to make to convert all the visitors he was getting into leads and sales but he didn’t have the login information for his site.

His previous web designers had the login information and Ted felt awkward getting it from them. They insisted they had done a create job for him even though the site wasn’t doing what he wanted it to do, bring him qualified leads. It was like having a new car in the driveway that he didn’t have keys to and couldn’t drive anywhere.

Do you have a website that’s been built for you but not helping you move your business forward? If you do, why aren’t you doing something about it? It’s just a matter of getting the keys and discovering how to convert visitors to buyers >>

If you own a web site you are entitled to the login information and to set and change the password any time you want. That way if you’re unhappy with the results of your site and want someone else to take over, you have the keys to the site.

If you haven’t done so already:

1. Get and keep a copy of the login information for your site.
2. Track the performance of your site, the number of weekly visitors and leads generated.
3. If you’re not getting results - take the keys away from the firm that is wasting you money and losing you business.
4. Find someone who can help you improve your web marketing strategy and work with them to turn your site into a gold mine.

In case you don’t have it already get the Insider Secrets to Creating Web Sites That Sell >>

- Charlie
Web Marketing Ideas You Can Bank On

What’s the secret to being found online? Start by submitting your site to every search engine and directory you can. To make it easy for you I’ve included a short list of the most important places to submit your site or you can use SEOCompany’s comprehensive and somewhat overwhelming lists of search engines.

- Charlie Cook
Web Marketing Ideas You Can Profit From

Do Google Adwords work?

The answer is yes and no. Google’s elegant adwords system makes it easy to set up and test ads but most web site owners never make a profit from their ads. For most people Google Adwords are the number one website marketing money waster.

Why?

Once a prospect clicks on your Google Adwords ad, they’re linked to your site. Then what happens? In most cases a whole lot of nothing. They visit your site or your landing page and then they leave. They leave without buying anything or even leaving you their contact information.

The result of your Google Adwords campaign? For most people, it’s another advertising black hole. A whole lot of money goes into it and it doesn’t generate much in the way of business. That’s not to say it can’t work.

I have one web site marketing client that relies primarily on Google Adwords to generate leads and sales. And their business is booming. But it costs them plenty, more than most people realize to generate a lead. When I first started working with them their per lead cost was over $75 dollars.

That’s right they were paying for more than $75 worth of Google Ads just to get one person to fill in their opt-in form on their site. Now, they’re absolutely delighted that I’ve helped them reduce it to less than $25 per lead. Why does this work for them? Google Adwords works for them because they close enough of their leads to make a huge profit.

Will Google Adwords work for you? To make them work you need to determine your per lead costs, conversion rates and the value of a new client. If it’s less then you’re paying for your Google Ads, then you need to either stop or discover how to increase your conversion rates so a higher percent of visitors to your site or landing page become buyers.

Don’t be hoodwinked by this website marketing hoax. Don’t assume Google Ads will automatically start bringing in businesss. They won’t - unless you know how to convert site visitors into highly profitable clients.

- Charlie Cook
Web Site Marketing That Gets Results

Here’s a blog to check out on the top 4 things you need to know about getting links to your site by William Royal. Read it at http://www.royallmedia.blogspot.com/ - Charlie Cook, The Small Business Marketing Response Expert
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For most people marketing online can be a puzzle. The first step is to understand the pieces. Here’s a roadmap of the key elements.

1. Gettting People to Your Site
- Search Engine Listings
- Pay-per-click ads
- PR
- Article Distribution
- Linking Strategy

Whether it’s the description that appears in the search engines, your google ad, or the blurb you include with your articles, you’ll need a killer marketing message that gets your prospects to stop what they are doing and click through to your web site. I explain exactly how to do this in the 15 Second Marketing guide.

2. Getting People to Read Your Web Copy
Once visitors arrive at your site you want them to instantly discover why they need your products or services then you want them to contact you or buy from you. I explain the web strategies and ideas that work to do this in Creating Web Sites that Sell .

3. Getting People to Buy Again and Again
Remember the first sale should be just the begining. Once a site visitor has made a purchase quickly leverage their interest and convert them into regular buyers.
- Charlie Cook

“I have very little control over my website. What is the best way, for my site, to get on search engines.” - Nancy Brown

If your web site was built with a third party template and is hosted on their site you may have little you can control about the actual site. This puts you at a serious disadvantage in terms of getting people to your site. You can’t make most of the changes you need to help the search engines find your site.

You can promote your site in a number of other ways including using:
- Pay-per-click ads to send traffic to your site
- Articles
- Online press releases
- Links from other sites.

My best recommendation is that you create your own web site, one you can write and set up so the search engines find it.
- Charlie Cook