Charlie Cook's MArketing for Success Insider's Club

Success Tips

How To Unleash The Potential of Your Company

By Charlie Cook   |   March 10, 2015

success and winning concept - happy business team giving high fiEver feel like you’re herding cats at your company?

You know, where you’ve got clear goals but your staff, your team, all seem to have minds of their own and everyone is going in somewhat different directions?

Six months ago, I hired a new account manager for our growing company, someone who could sell ice to eskimos. I’ll call her Sarah. Read More »

The 21 BIG Lies That Limit Us

By Charlie Cook   |   December 2, 2014

Businessman In A Tight Cardboard“Be honest with yourself, and you will find the motivation to do what you advise others to do.” ~Vince Poscente

We all do it, tell ourselves lies to avoid facing the truth and taking action. And while these lies may seem small, they limit what we accomplish and our potential, at work and in our personal lives.

21 common lies we tell ourselves… Read More »

Who Is Responsible In A Virtual Company…

By Charlie Cook   |   December 5, 2012

Ever have stuff fall through the cracks, meetings missed and follow through not there, or see fellow staff members make the same mistake over and over?

It happens all the time in virtual companies.

Why?  Read More »

When Hurricane Sandy Comes To Visit…

By Charlie Cook   |   November 2, 2012

Fortunately our home in Rowayton CT was undamaged. Can’t say as much for the house next door, with the tree that fell on their car and went through their roof, or the rest of this usually picturesque town.

Read More »

What You Must Do Today To Succeed In Business and In Life…

By Charlie Cook   |   October 30, 2012

Life is full of barriers but most are incredibly easy to eliminate once you know the secret to overcoming them. And today I’m going to reveal one of the most powerful secrets that could change your life.

Take my 8-mile commute home on I-95 from Greenwich to Rowayton, Connecticut… Read More »

The #1 Way to Grow Your Business Faster, Better and Smarter

By Charlie Cook   |   October 16, 2012

How can you prosper in this economy?

The simple success secret is to look at your habits and change or modify them.

Habits?

Read More »

7 Qualities of Highly Successful Business Owners

By Charlie Cook   |   August 9, 2012

What’s the difference between you and the uber successful?

Here in Greenwich Connecticut, we have more than our share of the super rich. People who make literally billions a year, live in 10,000 square foot homes, have Monets and Picassos in their living room or can afford to drop 4-5 million on a new boat, spare house to renovate, or whatever… Read More »

What’s the secret to success? Really?

By Charlie Cook   |   July 20, 2012

Is making money important to you? Is that the true indicator of success and happiness for you?

Really?

Ultimately, it’s not about how much you make but how much… Read More »

What Can You Learn From The Voice, American Idol and So You Think You Can Dance About Your Marketing?

By Charlie Cook   |   July 13, 2012

Thursday night we drove into New York City to see one of our favorite singers of all time, Bonnie Raitt.

I’m a fan of the blues and have been listening to Bonnie Raitt ever since she started her career back in the ‘70s when I was in college.
And her performance, was… Read More »

5 Steps to Take Your Email Subscriber List from Nominal to Phenomenal

By Charlie Cook   |   May 24, 2012

What’s the fastest and lowest cost way to trigger a flood of sales?

I’m sure by now you’re more than familiar with the idea of email marketing, regularly sending out great content like this, to your prospects to help them get to know you, like you and trust you.

But what’s the number one problem every business owner faces? Read More »