For most small businesses the first bottleneck to growing their business is generating leads and attracting new clients. Thanks to top search engine placement a web site that converts like crazy, and a track record that clients love, my marketing business is bringing in more leads and clients than I can handle.

In order to continue to grow my business, my bottleneck is the way I spend my time. I need more time. How is that possible given that they’re are only 24 hours in the day. Its actually easy, and I’m working on it as you read this. I’ll be offloading all the mind numbing, time eating tasks that keep me from finishing my next marketing book and having more time for clients.

I can easily see 6-8 hours a week I could give myself simply by hiring someone else to do things like editing, ezine production and web page production. You may be thinking you couldn’t afford to hire staff, part time or otherwise.

For me its simple math. I can hire someone to do my production and administrative tasks for $25 an hour, freeing me to develop new products or work with clients. Let’s see, with 2 hours I can write a newsletter that generates a couple of thousand dollars in passive income and another coaching or consulting client.

If you’re like me, you probably have waited too long and spent too much time doing stuff you could farm out via elance or to people who would love the work. Do it and you’ll be able to focus your time on the activities that really make you money.
– Charlie Cook