Why aren’t more people stopping by your web site, contacting you and buying from you?

Let’s take a look at the path your prospects follow.

1. They look for your site in the search engines, in the vast majority of cases in Google.

Is your site listed in the 10 or 20 spots so they can find it? If not can they find your Google Ad?

2. Once a prospect sees your listing in the search engines, the copy in your listing needs to instantly get them to stop searching and click on your link.

Try searching for your site in Google, Yahoo or MSN and take a look at the title and description that shows. Is it compelling? Do the few words that appear give prospects a reason to visit your site? If not then find out how to write a marketing message that motivates prospects to visit your site.

3. Once a prospect is at your site, is it a virtual funnel that grabs prospects attention and moves them to contact you or buy from you? If not take a look at the sequence of information on your site and organize it so it prompts prospects to take the action you want them to take. Find out how to funnel prospects to contact you and buy from you with Creating Web Sites that Sell. – Charlie Cook