How Much Can You Make With Your Web Site?

“Is there online data about how much I can make with my web site?”

I wish there was a simple formula for computing how much your online business will or could make. But, to my knowledge this type of web site marketing data doesn’t exist.

Typically web site owners want to know: What percent of people who come to my site can I expect to buy and how much money can I expect to make for every 100 visitors?

The answer to these web site marketing questions is that online selling isn’t a one step process, as you’ll see below.

1. With a well designed and written web site you should be able to convert 10-25% of visitors to prospects, people whose contact information you have and can build a relationship with.

2. With a well executed follow-up program you should be able to convert 10-25% of your prospects to buyers.

So far this translates into 1-6% percent of site visitors becoming buyers.

3. How much you make with your online sales is dependent on the cost of your products and how well you upsell buyers. Each time someone is about to make a purchase, you should be able to motivate them to spend 50% more with an effective upsell offer.

4. The bottom line is the gross sales you bring in is determined by your conversion rates and the effectiveness of your upsell strategy.

If anyone has supporting or conflicting data please add your comment and let me know.

– Charlie Cook
Small Business Marketing for People Who Want Results