Now that you have made a profile on LinkedIn, have you ever given any real thought on what to write so potential customers or other people who might be interested in your profile can find you? Or when they have found you that they are interested in contacting you to start a business relationship?
In the previous article you already received the first 6 tips, these are the next 6 tips to optimize your LinkedIn Profile.
7. Experience: list all the organizations and companies you have worked for in the past. Always make sure you fill in the function and the right time frame. This will help you to find old colleagues 
back and to be found by them. This is important to create the foundation of your networking.
8. Education: list all the schools, colleges and universities you have attended. This will help you to find old classmates and to be found by them. When people have attended the same college or university, this also creates an instant bond, even when there is an age difference of 10 years or more.
9. Additional Information: Websites: visibility tip: use the option ‘other’ and then make your own description. Why? People will be more inclined to click on it.
10. Additional Information: Interests: list some personal interests. Next to the professional information in your LinkedIn Profile, personal interests and hobbies will help other people to get a better picture of you as a ‘whole’ person. In this small box many times common interests are discovered which make networking much easier.
11. Additional Information: Groups and Associations: list all the clubs and associations you are member of outside of LinkedIn. Of course some of these clubs and associations also have an online presence on LinkedIn, but the LinkedIn Groups you belong to are automatically added to your Profile.
12. Additional Information: Honors and awards: if you have received any honors or awards that are relevant for your situation, mention them. If they help other people to get a better image of who you are as a person or of your expertise, mention them. If they confuse people, then don’t mention them.
This concludes the tips about what I call the “basic” Profile. In the next article you will receive the last 6 tips about the “advanced” profile.
– Jan
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