Small Business Marketing and Advertising on the Radio – The Best Radio Commercials We Found

by Charlie Cook

Marketing and Advertising Your Business On The Radio

Should You Advertise On Radio?

Why would you consider using radio advertising to promote your business? Because radio commercials work! Radio not only reaches drivers but a lot of people listen to radio at work.

Over 12,000 stations in the U.S. reach 95% of consumers; 8% of all advertising dollars are spent on radio. And unlike high-priced TV ads, radio marketin and advertising is affordable and cost effective for most small business owners. Use these 8 advertising tips to get the most out of your ads.

Listen to The Best Radio Commercials Below.

Products & Services Radio Ads

“Andy Jones”
2004 Nickel Festival Target Marketing and Communications
Inc

Strategic use of static makes the radio ad seem old and keeps you listening to Andy Jones.


“Beef, It’s What’s For Dinner”
Cattlemen’s Beef Board Agency
Unknown
Repetition is used in this radio commercial to make the point.

“Boring”
Playboy Magazine Flying Brick Radio
Find out what “guys” really
should be doing with their day in this commercial – at least- according to Playboy.

“Censored”
Dunwoody Institute Colle + McVoy
Repetitive use of bleeped out words
gets the point across clearly in this radio commercial.

“Daddy, Where Did I Come From?”
FirstAuction.com RadioActive Ads
Clever and funny, this radio advertisement keeps your attention.

“Dead FM”
Glaxo Smith Kline-Lucozade Ogilvy
Phone in radio program style ad for a product that will energize any zombie.

“For All The Bad You’ve Done – All You Can Eat Buffet”
Sobe Life Water Agency Unknown
Silly radio ad – but effective.

“Intercom”
National Camera Exchange Scott Jorgensen
We’ve all felt like the lady in this radio commercial – with a twist

“Mental”
FedEx Champion Car Racing Martin/Williams
Funny radio ad that incorporates racing in a unique way.

“Moon Landing”
Papa John’s Pizza Radiofilms, Inc.
Witty commercial that makes use of history to promote pizza!

“New Baby “
Mercedes-Benz Radiofilms, Inc.
Funny radio ad that delivers a clear message on when to choose a Mercedes.

“Really Loud Cell Phone Talker Guy”
Bud Light The Fun Times Guide
Dumb Bud Light commercial- but keeps you listening.

“So Many Weddings”
Delilahs David Witz
This ad gets you listening and wondering and then surprises you.

“The Wire”
Jaguar Radiofilms, Inc.
Cute radio commercial that catches and keeps your attention.

“Vintage Miller Beer”
Miller Beer Agency Unknown
This is a classic commercial and sound so dated it almost works again.

“Wedding”
Volkswagen Bora Owens DDB
Fast paced talking makes you concentrate on the commercial and lets the message sink in.

“What Would You Do?”
The Oregonian RadioActive Ads
Fun and effective use of radio advertising.

Public Service Radio Ads

“EZee Smoke System”
Courtesy Worthit.org Agency Unknown
Find out how to make your own cigarettes and get all the benefits in this double entendre public service advertisement.

“Fastest Growing Crime”
Courtesy BECU.org Agency Unknown
Find out how to protect your computer from identity theft in the is information packed ad.

“Fire Starter”
Partnership for a Drug-Free America Office of National Drug Control Policy
Babysitters and responsibility and drugs – not the ideal mix – as portrayed in this public service advertisement.

“Intercom/Bored”
Minnesota Corn Growers Kruskopf
Olson

Cute ad where a bored gas station attendant uses intercom to pass information on to those at the pump.


“I Smoke While I’m Coloring.”
Michigan Department of Community Health
Brogan & Partners and Radish Creative Group
The hazards of second hand smoke are emphasized when told by children.

“Kid Therapy”
California Earthquake Authority Radiofilms, Inc.
From the mouths of babes – parents learn about earthquake safety and being prepared from their child.

“Life Easier”
Nova Scotia Office of Health Extreme Group
Funny twist on the same old same old quit smoking ad.

“Smell”
Nova Scotia Office of Health Extreme Group
Humor is again used to twist this stop smoking ad.

“Target Market”
Minnesota Dept. of Health Clarity Coverdale Fury
Innovative ad that shows the true face of the tobacco companies.

“Tequila”
Only In Houston.org Agency Unknown
This ad is ambiguous. Take a listen and see whether you think it’s a public service ad or not.

Political Viewpoint/Commentary Radio Ads

“Buzz Flash”
Courtesy of: Buzz Flash
Whether you agree with the war or posing questions works to get listeners attention.
FREE REPUTATION REPORT
(VALUE: $200)
In less than 67 seconds, discover your company’s online reputation score and how to improve your reviews to attract more clients. Based on an analysis of the review sites that matter.
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