Small Business Customer Loyalty Value Calculator

What is the Value of Your Customers?

Use this calculator to see how increasing customer loyalty can add profits to your company.

Enter your values in the blue fields and the grey fields will automatically update with your results.

Estimate the number of customers you have:
Estimate your average customer transaction ($ per sale):
Estimate the average number of transactions per year per customer:
Estimate the average number of referrals per customer (yearly):
Estimate the percentage (%) of these referrals become customers: %
Net income as a percentage (%) of revenue:   %
       
Results      
Annual Revenue
Net Income
 
Value of Customer Loyalty:
Customer Loyalty Factors
Enter Your Data Here:
Change in Net Income
Change in Revenue
Increase in retention (%)
 %
Increase in repeat business (%)
 %
Increase in referrals (%)
 %
Total change for all 3 factors: ($)  
  
 

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