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Ideas
The
Best Way to Declare Your Financial Indpendence
by
Charlie Cook - Copyright 2007 All Rights Reserved
What's
better than watching fireworks on July 4th?
Many
people here in my home town celebrate the 4th of July by watching
fireworks. I love fireworks, and hope you get to see a few, too,
but the 4th of July is about more than fireworks. It's about celebrating
freedom from tyranny and injustice and the Declaration of Independence
- isn't that why you own your own business?
What's
the best way for entrepreneurs and small business owners to celebrate
the 4th? Write and sign your own declaration of independence from
status quo marketing. Give yourself the freedom to grow your business
and achieve your dreams.
Are
You Struggling with Status Quo Marketing?
Two
weeks ago, Paul called to ask for help with his online business.
Despite top search engine listings and lots of traffic to his site,
he wasn't making enough sales. After reviewing his site, I suggested
that he make several simple changes that I knew would help improve
sales.
When
I explained these proven ideas to Paul, he said that he liked them
but that he was afraid to change anything about his web site. He
was worried he might lose his top search engine placement.
Paul's
online marketing wasn't working, yet he didn't want to change it.
He wanted to maintain the status quo, even though his business
wasn't growing.
Sound
familiar?
Paul's
attitude is not unique. Many of my clients start off with the same
concern. They worry about making changes, even when what they are
doing isn't getting results. It can be hard to let go and try even
small changes to your marketing message, ads, sales letter or web
site.
Ready
to discover the secret to building your business and your independence? Use
this link >>
If
you're struggling with your marketing or looking for a way to dramatically
increase your revenue, it's time to declare your independence from
status quo marketing. Here are suggestions for your declaration.
Review them and then write your own.
2007
Declaration of Marketing Independence Ideas
1. I
will set goals and objectives, and I will write them down in order
to achieve my dream. (A dream pushes you to do something out of
the ordinary and your goals help you make your dream a reality.)
2. I
will shift my marketing away from "selling" to "helping".
(No one likes to be sold, but everyone likes to get help.)
3. I
will review each of my marketing materials and revise any that
are focused on sellilng my company or my products, and I will shift
the focus to helping my prospects get what they want.
4. I
will work to build trust through my marketing by demonstrating
my expertise and the effectiveness of my products. (Trust is the
basis for strong relationships and sales.)
5. I
will replace sales lingo in my marketing with natural and conversational
language. (It's much easier to engage a prospect with a conversation
than with a monologue.)
6. I
will measure the effectiveness of every aspect of my marketing
and continually test alternatives to improve my conversion rates
and my sales. (No matter how good your marketing is, you can always
improve it. You'll ending up making more money with less effort.)
7. I
will discover alternative ways to close the sale that aren't pushy
or uncomfortable for me to use. (For example, asking questions
is the easiest way to get a prospect to sell themselves, and a
better way to control the sales process.)
8. I
will avoid wasting time and money trying to reinvent the wheel
and will get help from experts when I find myself struggling.
9. I
will delegate any and all tasks that someone else could do with
a modicum of training. (You can't grow your business if you're
spending your time sorting email or running to the post office.
There are hundreds of simple but time consuming tasks involved
in keeping your business going. Delgate them.)
10. I
will create a plan for how I can maximize my use my time and I
will follow it to maximize sales. (Without a plan, you'll never
get to developing that new product or implementing your marketing
strategy.)
What
would you include in your own Marketing Declaration of Independence?
Do
any of the above 10 declarations resonate with you? Please reply
and let me know which one, and why.
Ready
To Declare Independence From The Marketing Status Quo? Here
are 4 tools you can use -
1.
Discover how to focus your marketing message on your prospects'
problems and get their attention with the Insider
Secrets to 15 Second Marketing >>
2.
Find out how to write a marketing plan to build your business and
how to implement it to become independently wealthy with the Insider
Secrets to Highly Effective Marketing >>
3.
Learn how to explode the sales on your website and become a master
Internet marketer with the Insider
Secrets to Creating Web Sites That Sell >>
4.
Discover how to "sell" anything to anybody by helping
them get what they want with the Insider
Secrets to Eliminating Obstacles to Sales >>
You
don't need to wage a war against the British -- or against anyone
else for that matter -- to become financially independent.
Revolutionizing your marketing and you'll be on your way. |
