If you've got a marketing budget in the tens of millions to promote your brand name, then an ad slogan may be a good idea and help with your branding efforts. If you're a small business a marketing slogan is usually a waste of money. You're better off with a concise marketing message that explains what you do or the benefit of your products and services.
Large companies with large marketing budgets spend huge millions of advertising dollars to build their brand using advertising slogans. Take a look at the following and see which ones you remember or actually make you want to buy the product or service. They're a few real gems in the list below.
Marketing and Advertising Slogans |
|
| "Plop, plop, fizz, fizz, oh
what a relief it is!" |
Alka-Seltzer |
"You're in good hands with Allstate." |
Allstate |
| "Membership has its privileges" |
American Express |
| "Don't leave home without it" |
American Express |
| "Think different" |
Apple Computers |
| “Reach out and touch someone.” |
AT&T |
| "We try harder." |
Avis |
| "The Greatest
Show on Earth" |
Barnum & Bailey |
| "Barq's has bite" |
Barq's root beer |
| “The quicker picker-upper.” |
Bounty |
| "The ultimate driving machine." |
BMW |
| "For all you do, this Bud's
for you" |
Budweiser |
| “Have it your way.” |
Burger King |
| "M'm! M'm! Good!" |
Campbell's Soup |
| “Please don't squeeze the
Charmin.” |
Charmin |
| "The Citi never sleeps." |
Citibank |
| "Does she ... or doesn't she?" |
Clairol |
| "Tomorrow's climate Today's challenge." |
Climate Challenge |
| "The antidote for civilization." |
Club Med |
| "Look, Ma, no cavities!" |
Crest |
| "Diamonds are forever" |
DeBeers |
| "Put a tiger in your tank." |
Esso |
| "Nothing runs like a Deere" |
John Deere |
| "Just what the doctor ordered" |
Dr Pepper |
| "Trusted Everywhere" |
Duracell Batteries |
| "When it absolutely, positively has to be there overnight." |
Federal Express |
| "Capitalist tool." |
Forbes |
| "Say it with flowers" |
FTD (Interflora) |
| "Look sharp, feel sharp" |
Gillette |
| "We bring good things to life." |
General Electric |
| "Don't get mad! Get Glad!" |
Glad |
| "Take action for the climate." |
Greenpeace |
| "Guinness is good for you." |
Guinness |
| "Don't be vague. Ask for Haig." |
Haig Scotch Whisky |
| "When you care enough to send
the very best" |
Hallmark |
| "Nothing runs like a Deere" |
John Deere |
| "Snap! Crackle!
Pop!" |
Kellogg's Rice Krispies |
| "Finger lickin' good." |
KFC |
| "Betcha can't eat just one." |
Lay's |
| "You don't have to be Jewish to love Levy's." |
Levy's Rye Bread |
| "Because I'm worth it." |
L'Oréal |
| "All the news that's fit to print." |
The New York Times |
| "Good to the last drop" |
Maxwell House |
| "Maybe she's born with it,
maybe it's Maybelline" |
Maybelline |
| "Tastes so good
cats ask for it by name" |
Meow Mix Cat food |
| "Got milk?" |
Milk Board |
| “It's Miller time!” |
Miller |
| "M&Ms melt in your mouth,
not in your hand" |
M&M candies |
| "I Am Canadian" |
Molson Canadian beer |
| "When It Rains It Pours" |
Morton Salt |
| "Do the Dew" |
Mountain Dew |
| "Milk: It Does a Body Good" |
National Dairy Council |
| "I love New York." |
New York |
| "Just do it." |
Nike |
| "Now you're playing with power!" |
Nintendo |
| "Tough on grease. Soft on hands." |
Palmolive |
| "It takes a tough man to make a tender chicken." |
Perdue |
| "Kills Bugs Dead" |
Raid |
| "Nothin' says lovin'
like somethin' from the oven" |
Pillsbury Foods |
| "R-O-L-A-I-D-S spells Relief" |
Rolaids |
| "Strong enough for a man, but
made for a woman" |
Secret deodorant |
| "Obey Your Thirst" |
Sprite |
| "Subway. Eat fresh" |
Subway |
| "Think Outside the Bun" |
Taco Bell |
| "Pleasure you want. Protection
you trust." |
Trojan Condoms |
| "A mind is a terrible thing
to waste" |
United Negro College Fund |
| "Fly the friendly skies." |
United Airlines |
| "Be all you can be." |
US Army |
| "Can you hear me now?" |
Verizon Wireless |
| “It's everywhere you want
to be.” |
Visa |
| “Drivers wanted.” |
Volkswagen |
| "Where's the beef?" |
Wendy's |
| "Breakfast of Champions" |
Wheaties Cereal |
| "Give us 20 minutes and we'll give you the world." |
WINS Radio, New York |
| "Let your fingers do the walking." |
Yellow Pages |
| "You're not fully clean
until you're Zestfully clean" |
Zest Soap |
