The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

Getting Noticed: Search Engine Marketing

By mfsadmin   |   April 26th, 2010

You’ve got a web site; and you want to attract lots of people to visit it so you can grow your business. But you’re only getting a handful of visitors currently. What is the first thing to do help people find your site?

A top listing in the search engines, especially in Google, can increase visitors to your web site and help. Let’s say you sell web design services. If your site was at the top of the list when people searched for “web design” in Google, it could increase the number of people who know you exist and know what you do, by a factor of ten or more.

You may already know that a top listing in Google will help your business, but at present you are having a tough time even finding your site in the Google search engine listings. Your search engine marketing is just not working.

What can you do to help Google find your listing and put it as close as possible to the top of the list?

Submitting Your Site
Google uses a “spider” to look for links from one site to another and to add information about additional sites and web pages to its database. Google’s “spider” is very active and may already have found your site. If any other site has a link to your site and is listed by Google, Google may have found your site on its own. To find out if your web site is listed, just type in into the query box at and press search.

If your site isn’t listed, you can prompt Google to spider to at Submit your primary url and Google will find the rest of your site.

Getting your site listed by Google and the other search engines is the first step. Next you need to make it easy for the search engines to code your site pages correctly and move them towards the top pf their listings. Here’s how to improve your search engine marketing:

Picking the Right Keywords
If you want your prospects to find your site use the words and phrases most commonly associated with your product or service in your web pages. These are called keywords. In selecting your keywords, think about the problem your prospects want to solve. If you sell ergonomic chairs, which will work best, “comfy chairs” or “eliminate back pain” or
“ergonomic chairs”?

Pick keywords that people use the most frequently. Test different keywords and keyword combinations and compare the number of searches that result from each using

Using Your Keywords
To help the search engines know what a web page is about, use your top keywords 6 to 8 times on a page. If you sell a number of different products and services, build individual pages for each set of keywords.

Make sure you don’t just repeat your keywords more than 6-8 times. In this case more repetition is not better. Search engines reject pages with too many keyword repetitions. Use natural sounding copy and integrate your keywords so the copy reads well for both visitors and the search engines.

Learn how to translate site visitors into sales with ‘Creating Web Sites that Sell‘. This essential website marketing manual shows you how to use your site to generate qualified leads and how to convert prospects to clients.

Linking Your Own Keywords
Once you have your individual product or service pages optimized for your keywords, link other pages on your site to them using your keywords again. If you have articles on your site on back pain, link your keywords to the corresponding optimized page from 4 to 5 other pages.

Building Incoming Links to Your Site
The above steps lay the groundwork for getting noticed by the search engines. The next step in getting your site listed at the top of the search engines, and particularly Google, is the number of links found from other sites to your site.

Your site’s “link popularity” is one of the most important factors the search engines look at in ranking your site. When the search engines see that hundreds of other web sites have links to yours, they rank your site higher than those with fewer links.

How many links do you have to your site? Use to see. You can also use this site to find the number of links to your competitor’s sites, and identify who has links to them.

Getting other people to link to your site is easy. Ask for a link, ideally one using your keywords, and offer a link in return. Create a links.html page and when businesses link to your site, provide a link back.

Link Example:
Get Charlie Cook’s FREE Marketing Plan Guide to learn how to attract more clients and grow your business. Highly recommended. It will help you develop a better marketing plan. Lots of great marketing manuals too.

Get noticed by the search engines to improve your web site marketing and many more people will visit your web site so you can market your products and services to them.

Learn how to increase sales with a better web site marketing strategy. Click here!

Want to learn everything there is to putting your site at the top of the search engines? Here’s the subscription service I use to stay current with the search engines. Well worth the money.

Is It The Economy? Try Another Excuse!

By mfsadmin   |   April 20th, 2010

“How to Grow Your Business In Any Economy

The Challenge: Do you use mailings to promote your business? Are you struggling to get a better response?

The Solution: You can triple your business when you understand which marketing strategies to use.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: The Insider Secrets to Attracting More & Better Customers >>

Charlie’s Small Business Marketing Podcast Ideas and Tips

By mfsadmin   |   March 24th, 2010

How to Create Marketing Fireworks

By mfsadmin   |   March 24th, 2010

Diane needed a marketing message that described what she did and would get her prospects’ attention, but she works with clients solving many types of problems and instead of having one marketing message, she had a laundry list of them.

The Challenge: When you use your marketing message, fireworks or at least a spark should ignite in your prospects’ minds when they make the connection between their needs and your services.

The Solution: Discover exactly how to get attention and more business with your marketing message and improve the response of everything from your ads to your web site.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: The Insider Secrets to 15 Second Marketing >>

4 Ways to Profit with Email

By mfsadmin   |   March 24th, 2010

“Email marketing doesn’t work!” People who say this have it wrong. They’re confusing the medium with the message.

The Challenge: It’s true that a lot of email is pure junk, but don’t dismiss email entirely as an effective marketing tool.

The Solution: Here are four ways you can use email to increase your profits by helping more people buy your products and services.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: The Insider Secrets to Building a Massive List of Loyal Prospects and Buyers >>

5 Steps to More Websales

By mfsadmin   |   March 24th, 2010

What are they? What are the three things that you need to fo to be more successful?

The Challenge: You want to attract more clients, increase your sales and maximize your profits. And you want to do it in less time.

The Solution: Envision success not just as a stepping stone. Get and supply the knowledge you need. Delegate your way to the top.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: The Insider Secrets Series >>

How to Harvest Low-Hanging Profits and Triple Your Income

By mfsadmin   |   March 24th, 2010

Many small business owners, entrepreneurs and marketers struggle to be more profitable and overlook simple, effective strategies that could increase their sales by as much as 200%.

The Challenge: Are you one of them? Have you overlooked these marketing opportunities, too?

The Solution: If you could find a way to increase your profits by 10% every month, you would have more than tripled your income by the end of the year. Harvesting low-hanging profits can do that for your business.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: Insider Secrets to Attracting More & Better Customers >>

Which Words Trigger Sales?

By mfsadmin   |   March 24th, 2010

“We recently sent out a mailing to 10,000 prospects on our list. It’s been two weeks since they should have received it and we’ve only gotten 2 calls about our accounting services. Why didn’t our mailing bring in more new clients?” – Harry, from New York

The Challenge: Do you use mailings to promote your business? Are you struggling to get a better response?

The Solution: Words that get the conversation going; that ask questions, provide answers and tell a story. I used this simple formula for marketing copy and made over $25,000 in sales in July from just two emails.

Listen to Charlie’s Small Business Marketing Podcast

How to Beat the Recession

By mfsadmin   |   March 24th, 2010

Have your sales slowed in the last year?

The Challenge: Is the recession affecting your business? Want to know how to turn things around?

The Solution: Step 1 to higher profits is the analysis you just completed, identifying the 20% of your marketing that’s bringing in the business. Eliminate the 80% of your marketing that adds cost without bringing in revenue, and you’re already more profitable.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: Insider Secrets to Attracting More & Better Customers >>

The Perfect Sales Pitch…

By mfsadmin   |   March 24th, 2010

How to Pitch Your Prospects

The Challenge: It’s taking forever to close the sale?

The Solution:The best way to “sell” your prospects is by getting your prospect to do the work for you.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: The Insider Secrets to Eliminating Obstacles to Sales >>

(VALUE: $200)
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