Think you have it tough selling in this economy?
Imagine you owned two frozen yogurt stands in the Midwest. It’s walk-up service only, no indoor seating and it’s the dead of winter. And, no surprise, hardly anyone is buying, only a few diehard customers are showing up.
What could you do to increase sales? Read More »
When you use the same approach everyone else does, your marketing takes on a “me too” look and your prospects have no idea why they should bother doing business with you versus the competition or just not doing anything at all.
Want a better response from your marketing? Want your prospects to actually contact you and buy from you? Read More »
Eric, a friend of mine, grew up on an island off the coast of Maine. His father ran the local inter-island ferry and Eric was always looking for ways to earn some cash and the influx of summer people in July and August provided the biggest opportunity.
The summer folks loved clambakes and Eric was regularly hired to help out and to Read More »
Logic in sales is a gun without a trigger. You can twirl it all you care to, but you can’t fire it. Emotion has a trigger. You can hit a target with it. Every time you generate a positive emotion, you’re pulling the trigger on another accurate shot at closing the sale.
To understand which emotions sell Read More »
Have you ever seen the musical Jesus Christ Superstar? Remember that song, “What’s the Buzz?” I think that’s when the term buzz first became an important part of popular culture.
Buzz is simply conversations about your business: conversations between you and a customer, among customers, and between customers and non-customers. And every business – large or small, online or offline – wants buzz.
How do you create buzz? Read More »
What would your life be like if you doubled your income this year? What if you doubled your income AND you doubled the time you spend doing what you love with the people you love?
How can you go from a big dream to reality Read More »
Quick before the summer ends, unkink the hose, get leads flowing into your pipeline and power up your marketing. And let me know your thoughts on this video. Or if you think you have a great idea for a funny video ad about small business marketing I can use, add a comment and let me know how to contact you.
– Charlie
I’ve got a dog
who spends most of the day chasing squirrels, but he’s yet to actually catch one and you might be wondering if social media marketing is the same. Can Twitter, Facebook, LinkedIn, Digg and all those social media sites actually make you a dime?
The answer is Read More »
So often, small business owners and managers overlook the little things that mean so much to their customers. Running a small business is like running a marathon; yet, some people run it like it was a 50-yard dash. They are in such a hurry to… Read More »
Do you have a website?
Did you hire a web designer to build it or spend long hours putting in up yourself? Have you been struggling to get more traffic to your site by improving your search engine listings or spending money on pay-per-click advertising?
Now that you’ve put all that time and money… Read More »
