Charlie Cook's MArketing for Success Insider's Club

Archive for August, 2009

Knee-Jerk Or Let-Go Management

By Eric Garner   |   August 14, 2009

One of the key differences between small business managers who manage up close and those that let go is how they react when their staff runs into difficulties, whether over a piece of work that they can’t get right, a relationship in the team that isn’t quite working, or indeed something outside work that is affecting them.

The up-close small business managers tend to see roadblocks like this as a major problem. They see a hitch in the smooth running of their department. They see things no longer running to time or cost or output. And they Read More »


What To Say When It’s Important

By Charlie Cook   |   August 13, 2009

This past weekend I gave a toast at my daughter’s wedding. I’d been worrying about it for weeks and I wanted to get it right. My friend John even offered to ghostwrite my toast for me but he didn’t know which anecdotes to include.

I didn’t want it to fall flat. What’d I do? Read More »


Break These 7 Marketing Rules At Your Own Risk

By Troy White   |   August 7, 2009

The other day here in Calgary where I live, I was out walking my dog and noticed a Parking Officer giving my neighbour a fine for having his camping trailer parked on the street.

What was the mistake this friend of mine made? Read More »


Why Our Ad Didn’t Work

By Jay Conrad Levinson   |   August 6, 2009

“We just bought a full-page ad in our local newspaper promoting our computer sales and repair services, and as far as I can tell we didn’t get a single response. Why didn’t our newspaper ad bring in at least one sale?” Phil, from Chicago

Want your ads or sales pitch to get people’s attention in 15 seconds or less? Who doesn’t?

If you could consistently sell your services or products in 15 seconds or less, Read More »