Are you a business owner trying to produce more leads, get current customers to buy more, and consistently do it through super-hot, money-generating online and offline copy.
The solution is simple. Find out what the direct-response experts do and how they write copy that pulls in sales like a magnet. Use these six simple steps to generate the BIG bucks.
Before you ever put pen to paper or type a single word, you MUST… Read More »
You need some new ideas because the old ones aren’t working. Its time to reinvent your small business advertising, your products, maybe even yourself. But you’re stuck trying to visualize a new system using the old system.
Like a dog chasing its tail, you keep coming back to the same old place. Let me tell you how to break out of that. Read More »
When you write a news release, do you write different versions of the same release – emphasizing different things in the first paragraph – depending on what media outlet you’re sending it to?
Smart publicity hounds do. They want every magazine editor to read their releases and Read More »
What’s the “easy” way to make a living as a salesperson? How can I make lots of money without having to call on people? How can I get people to call me, so I don’t have to call them?
These are the types of questions Read More »
“I’ve been sending out 3,000 postcards a month but I’m only getting a few responses lately. What am I doing wrong?” – Frank from Little Rock, AR
Are you getting to few responses, generating too few leads with your small business marketing?
In order to get the same amount of business flowing through their doors many entrepreneurs have taken the logical step of increasing their marketing, extending their reach. That’s a good idea but it’s going to Read More »
Seventy-eight percent of all sales people fail because they lack what skill? When asking that question to a group of sales people the answers are all over the board. Closing usually comes out as number one, objections are number two, after that it’s a toss up between making presentations, getting people’s attention, follow up and asking questions.
The reason 78% of all sales people fail, or fail to reach their sales objective is due to Read More »
Watch out! As your site grows, it can get harder and harder to manage.
That’s what happened to me. This site has been up for over six years, and when I first started out, it was just a handful of pages, and adding one or two a week wasn’t any big deal. Of course I had to get a page design program, teach myself Read More »
It is the question that I get asked more than 20 times each day. The answer is really quite simple… how much exposure do you want? No radio advertising campaign is alike.
A local grocer may spend 2k per month on a local advertising campaign while the car dealership in the same city may spend 10k per month on an advertising campaign on the very same station. The car dealerships commercials will air more frequently and in-turn gain more exposure than the grocery store, but the grocery store is still getting solid exposure.
Radio obviously works. If it didn’t, Read More »
There is no such thing as a natural born salesperson. No woman in the delivery room looked at her newborn child and said, “We’ve got a 
Champion salesperson here!”
Everyone starts out with pretty much the same abilities. Where you go from there depends on Read More »
If natural resources determined the wealth of nations, Brazil would be the richest country on earth and Japan would be the poorest. But resources have little to do with building a healthy economy.
Prosperity happens when the swimming pool installer sells four pools in one month instead of the usual two and says, Read More »
