When people talk about your business, what are they talking about? If you can quickly name the one thing that they’re saying (‘we have the best burgers in town;’ ‘our prices can’t ever be beat;’ ‘our employees are the most helpful in town’) then you have a competitive advantage: you have one thing that sets you apart from your competitors. And that’s great. You can stop reading now.
But chances are, what people are saying about your business is Read More »
Sharon said she was ‘great’ when she’s in front of a customer – who is usually a referral. Her presentations were wonderful.
But if she were trying to reach that same person as a cold call by phone for the first time, her call would be a big-time bust, and she probably wouldn’t get the appointment. Her wonderful opportunity would be lost.
“What makes you so good in person?” I asked. Read More »
My two oldest kids are now in their late twenties and old enough to make their own decisions. But whenever they face a big decision, they always ring home and ask my advice.
This week, it was my oldest son’s turn. He’s in a job in a sector that has been going through some uncertain times. Read More »
Are you a success seeker?
Do you continually search for ways to grow and prosper?
Do you believe that life-long learning is the key to success and achievement?
If you answered “Yes” to any of the questions above, Read More »
Want to make an informed decision about how much to spend on your small marketing, or whether it’s worth spending money on advertising or what retaining a few more clients could do for your bottom line? Do the math.
I’ve just posted 6 free marketing tool calculators on the site for you to use. Read More »
I’ve been clicking through the google adwords for a recent project and every 10th ad or so 
I run into the same problem. I see an ad I like. I click on it to view the service providers’ website and get a not found page.
How dumb is that? People paying for clicks on their google ads and then losing their prospects by Read More »
America has been flattered by advertising (“Because you deserve it”), misled by ads (“Lowest prices anywhere”), hyped by ads (“While supplies last”), and lied to repeatedly (“Guaranteed!”). The result of all this misinformation is a growing numbness to ad-speak. We’re becoming deaf and blind to it. With effortless ease we shut it out of our minds.
Why are advertisers happy when their ads sound like ads? Read More »
Do prospects ever object to your prices?
In this economy people are having second thoughts about spending. What’s the simple secret to overcoming their objections and help them get what they want and buy from you? How can you avoid losing the sale, overcome objections to price and see your profits grow? » (Read More)
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There’s a man by the name of Tony Grech who owns and runs Grecko Printing & Imaging. Tony’s print shop is one of the busiest in the area. Whenever I walk into his store, he calls me by name as he greets me. At first, I thought I was someone he particularly liked. We had discovered… Read More »
“What is your closing ratio?” is a question I ask of almost everybody I speak with. Nine out of every ten people I ask the question to say they don’t know. And the one person who does answer says something like:
* My closing ratios are 20 percent. or,
* My closing ratios are 40 percent. or,
* I close 80 percent of all my opportunities.
“What kind of statistical records do you keep?” I ask.
“I don’t keep any detailed records.” Is the usual reply.
“So how do you ‘really’ know Read More »
