We’re all in the selling business. Everyday, we’re selling our ideas, our viewpoints and yes our products and services. Your success in life is determined to a large degree by your powers of persuasion.
It doesn’t matter whether you’re an entrepreneur or stay-at-home mom, you have to know how to sell in order to get what you want. That could take the form of getting the kids to clean their room, to obtain financing for your business idea or to compel thousands to buy your product from your website.
I’m going to give you a way to instantly Read More »
If you’re looking for a job, an apartment, a date, or people in your own community with common interests, you probably already know about Craigslist.
But did you realize you can also use these free online community classifieds and forums to promote an event, announce a new employee, advertise a workshop months before it will be held, publicize an award, announce your new book, find people to attend your events, and enhance your visibility in specific cities in the U.S. and around the world? Read More »
Research was conducted on the advertising of five products. They ran two ads – one said they were superior in all five products and another that claimed superiority in three of the five.
Which one do you think did better? Read More »
What is email capture and why is it important? When visitors come to your site, they’re generally not ready to throw down their credit card. If someone comes to your site who is not ready to make a purchase at that moment, you must have email capture in place to ensure you don’t lose them forever.
Email capture just means a way for your website to “capture” a visitor’s email address, instead of letting them leave your site without providing any information that would allow you to contact them in the future.
So, how do you get people to give up their email address? Read More »
How many times have you been reading a sales letter for a digital product, only to be distracted by an obvious scarcity ploy?
If your experience is anything like mine, it’s probably happened too many times to count.
I’ll explain why scarcity ploys may actually be hurting your sales, as well as how you can legitimately create urgency for your digital products.
First, let’s take a look at… Read More »
When recessions hit, businesses naturally tighten their wallets. And more often than not, many businesses drastically cut their marketing departments.
Smart marketers, however, understand there is a great opportunity in times of recession – especially for those who crank up their marketing efforts. If you do it right, you can swoop in and grab up market share while your competitors are huddled in the corner in the fetal position. Read More »
More than once I’ve been contacted by an otherwise very savvy business person making the statement “radio advertising just didn’t work for me.” This statement troubles me… because it’s been proven time and time again that radio, when used correctly, can be the most effective medium for driving customers to a business.
Think about it – what other medium is on in cars, in businesses, on in the kitchen when someone is making dinner, played loudly at a back yard bbq, and a slew of other times and places. Despite other mediums of entertainment evolving over the years, radio is still one of the leaders… How is it “not working” for someone? Read More »
Want more prospects hungry to buy? Find out what the noble Turkey knows about marketing and how he (or is it she) knows that get’s a whole country salivating to sit down for dinner.
Discover what Turkeys know about marketing >> (Read More)
Most people think that in order to persuade others, you have to be a real good talker. You have to have “the gift of gab,” “a silver tongue,” or be a “natural born salesperson.” The truth is just the opposite.
The true professionals—the successful people in sales are great listeners. What are they listening to? Their potential clients telling them their wants, wishes, needs and fears…and what they want to own. Read More »
