Do you remember the last time you were on a holiday and met another someone you knew? Ten to one you discovered you had a mutual contact and that one of you made the remark: “It is a small world, isn’t it?” This happens a lot on holidays. It even seems that this happens more abroad than in our daily lives. Is this a coincidence? Or is there more?
It is not that odd. We indeed live in a small world. Read More »
It’s that time of year again…everyone is coming up with their New Year’s Resolutions. If you are committed to starting, building, and nurturing a word of mouth campaign, here are some resolutions to get you started with a great campaign. Read More »
Shirley told me she sometimes felt like a lioness hunting big game in Africa. When she needed business she went out and found it.
Then after she closed the sale and got that big commission check, she sat back and rested. Like the lioness who lays down after a successful hunt, rolls over on her back, and takes a long nap.
When the lioness is hungry she begins hunting for food again. And that’s what Shirley does. When she needs some business, she goes out and looks for it. Read More »
Like it or not, at one point if you are serious about your invention – and moving it forward – you need to answer a few questions. The good part: Don’t worry – you can change your answers at any time. Just rough it out for now.
1. Do you have a budget?
Nothing happens until you spend little time, money… or both. So – What is your time commitment, hours/week? What is your $$$ investment? Read More »
Most business leaders will be more that happy to ring in the New Year. But to truly leave 2009 in the dust drastic measures are in order. It is time for every business leader to DO SOMETHING to change the course of her business.
Public relations can be a cost effective strategy to implement for your business. Here are the top three Best Business Mastery public relations strategies for 2010: Read More »
The other day I had a really nice email from a customer who wanted to thank me for the products they had bought.
As I started reading the email, I thought, “hey, that’s kind of nice” but then, when they ended their email with the words, “I just love your stuff!”, I thought, “Wow, that’s amazing!”
That was when I knew that this person was a bit more than a customer and even a bit more than a regular. They were a Fan! Read More »
Back when we were fresh out of college, my friend Tom told me his theory about picking up women: The better looking you are, the more time you have to make a good impression on a stranger.
If you’re average looking, Tom concluded, you have about two minutes. A little better than average, a little more time. A little worse than average, a little less time. In my case unfortunately, this worked out to negative time, which essentially meant that I had to make a good impression on a woman about 30 seconds before I arrived.
In any case, and while I’m not sure about the numerical accuracy of Tom’s conclusions, I do think that he had a valid point in general: First impressions matter, and the more intriguing something is at the beginning — for whatever reason — the more willing we are to give it a chance to prove itself. Read More »
With unemployment at its highest levels in years as 2009 wraps up, many people are taking matters into their own hands. And many are finding success online.
The Web is a crucial place to do business, especially at this time of year. Anyone paying attention knows this, but you may not know the significance of the statistics. It’s too soon for 2009 numbers, but in 2008, Nielsen announced that the number of online shoppers had increased 40 percent in the last two years to 875 million people worldwide.
To turn more of those shoppers into loyal customers in the New Year, marketers and Web developers need an ambitious online plan. Read More »
Pain is the key to profits. It’s vital that you understand this when you’re creating sales letters, landing pages and ads. Many people create ads by tossing out a bunch of benefits and hoping something sticks. This is a big problem especially with beginning copywriters. In copywriting and sales, you’re taught to find the benefits and promote the benefits of your product or service that you’re selling.
However, you have to understand the right way to do this. Read More »
