LinkedIn is a very powerful tool to be successful in sales. In this article we focus on how to raise the visibility, reputation and online branding of yourself and the organization you work for using LinkedIn.
To get the best results from the following 5 tips it is necessary to have a good target group definition, but that should be the case anyway if you want to be successful in sales. Read More »
When I teach introductory advertising classes, students want to jump to the tactics right away…they take the class thinking they’ll be doing TV ads for Nike the first week, and are ready to go! When I explain that marketing is a process, some of them get it and some of then don’t (the don’ts generally don’t become advertising majors!).
Part of learning this process is understanding the difference between a strategy and a tactic, and many students struggle with this. Read More »
Google Adwords with her seemingly targeted traffic, easygoing daily budgets, and conservative broad matching makes you think you have found the perfect solution to your marketing needs.
Then as you get to know each other and start to build what you think is a trust-based relationship, she slowly goes completely crazy. Like bad movie psycho girlfriend crazy. Make a wrong move and she’ll set your wallet on fire with bad content network traffic, ridiculously liberal extended broad matching, and possibly throw all your clothes out the window onto the lawn because she caught you messing around with Yahoo Search Marketing or Bing. If you catch her talking about how she wants to optimize or automate your relationship grab your wallet and run for your life! Read More »
Having trouble building a relationship with a prospect in that first phone call? Yes, me too.
Ever wish you had a simple, effective method to get that 2nd-call welcomed, that you could use time and time again. And it worked every time. Yea, me too.
Hey wait! here’s a solution! It’s about getting the client to willingly accept your second call. Read More »
Do you think the danger is over and the economy is about to rebound along with your finances? Think again!
I’m sorry to say but too many people are still losing their jobs, their homes and much of their wealth. Times are tough and my prediction is that this year and for next few most people are in for a rough ride but….
That doesn’t mean you have to put your dreams or your goals of accumulating wealth on hold. Anyone can achieve financial success, even in tough times, if they have the will and the right strategy. Read More »
Twitter has become a public relations juggernaut. It allows you to create a following of people to consistently send messages to about your business efforts. But as with any public relations effort, you must be careful what you say, especially about your competitors or other business leaders.
Reality TV Star Kim Kardashian may be learning that saying something negative about a product on Twitter could lead to litigation. Read More »
Can you remember your first training model?
I don’t mean that dishy graduate from the IT training team or that handsome hunk from the consultancy.
I mean a theory of how people behave and relate in organisations.
I can.
It was Theory X and Theory Y and it was nearly 35 years ago. Read More »
I was on Twitter the other day and @JamesFeudo posed the question, “Which do you like better. Networking online or offline?” It struck me as interesting, because when I think about networking, I think that it is most effective when our online and offline worlds collide – when we leverage one to make the most of the other.
First, here’s how I see the offline world closing in on the online world.
Imagine walking in to a conference. During the brief period before the structured content begins, you had three good conversations and collected an additional 10 business cards.
Great work! Read More »
With all the examples of modern technology surrounding us today – e-mail, iPods, toaster waffles, etc. – I have to say that the one I find most amazing is the cell phone.
It’s incredible enough that you can make a call from any place at any time to anyone else in the world. But to me, what’s most remarkable is that someone can dial your number, and no matter where you are, the system instantly finds you and puts the call through. (Unless of course, you’re in the supermarket and your wife is calling, in which case it waits until just after you’ve gone through the checkout line.) Read More »
Last week I walked into my credit union, Community Financial, in Canton, MI. As I waited in line, I noticed one of the tellers was new. Whenever there is a new teller it makes me aware that there will be a short period of time for them to get to know me. Once this young lady got my account number, she wasted no time using my name.
On my next visit, the same thing happened. On my third visit she called me by name as I walked up to the window. She did not even need to look at my account number. This kind of treatment made me feel important and respected and is one of the reasons I have been a member of this credit union since 1983.
Do you know the names of most of your customers? Read More »
