Standing still is falling behind. I hope that 2009 was your best year ever and that your marketing brought in new business every week. If so, reward yourself and your employees for your successes, but don’t let success make you complacent about your small business marketing plans and strategies.
To take your business to the next level in 2010, shift your focus to what isn’t working with your marketing. Read More »
Recently, a friend who manages a business down south, shared a frightening experience with me…
He said his boss came into his office … closed the door (never a good sign) and told him rather matter-of-factly, that his sales numbers were “alarmingly” down and that if he wanted to remain in his position he’d better find some way to recover the loss and turn things around to become a success. Read More »
Have you ever known someone who never seemed to get his work done on time? Was always late with everything. And no matter how many hours he put in, nothing was ever done right… the first time.
He was trying very hard to do his job, but spent so much time apologizing for not getting work, tasks, and projects done on time that it became an embarrassment. Read More »
For your advertising to be effective, you want people to read from start to finish. If they skip around, they won’t get all of their questions answered and their objections to buying won’t be properly dealt with. This is why it’s vital you use what are called “transitional phrases” throughout your ad or sales letter. What is a “transitional phrase”? Read More »
Here’s a clever publicity idea many of you can steal.
But brace yourselves because the crowds, not to mention the print reporters and TV cameras, will be knocking down your doors. Read More »
I just met the future CEO, President or a guy that is going to be the most amazing manager, sales manager or customer service manager you will ever know!
This guy has restored my faith in the younger generation who are accused of not being able to communicate. They are told they don’t know how to interact because all they do is text each other. Read More »
If you’ve worked hard to build your list of qualified prospects, email is a great way to stay in touch with interested buyers and prompt them to visit your site or call so you can sell your products. Once you’ve built your list, send out a weekly idea, tip or case study and you should instantly see a surge in sales.
Often, though, online businesses that take all the right steps to build a sizable list of prospects suddenly stop seeing results. Read More »
For any piece of sales copy to be successful, it must do a few critical things. One of these things is overcoming objections.
Many times your prospect will actually want what you have, but he will not buy it. Why? Usually it’s because of an objection he has that has not been sufficiently addressed in your copy.
So as you write, think about the objections your prospect has. Then try to seamlessly overcome those objections in the copy. Read More »
“I hate sales pitches!” You may have felt this way yourself or heard others say it. If it’s such a common response, what’s the best way to organize your small business marketing plan to attract new clients and customers?
While getting all aspects of your marketing right can be complicated, the simple truth is that you can attract many more clients and be far more successful by doing just one thing. Read More »
There has been allot of talk and posts out there over the last 5 years about “only checking your email once or twice a day” to be productive. This may work for you if you are EXTREMENLY HANDS OFF with your business, but it won’t work if you rely on communicating with the people who run it, or the customers who support it.
Now… you not only need to have a finger on the pulse of your inbox, you need to have it on twitter, face book, and the load of other social networks out there – because guess what – your customers are there too. And they are talking about what they need from you. Read More »
