“Charlie, recently I bought your book, Creating Web Sites That Sell (link) and I’m ready to build my website. Do you have a web designer you’d recommend?” – Dave from Whitefish, MT
Every week I get requests from readers and customers looking for a web designer, someone who understands that the purpose of a web site is to generate leads and to sell, Read More »
Which are the best social media websites, tools and applications to use to improve your marketing?
Here’s our top 100+ to help you grow your business. Please use it, review it and let me know which, if any, should be added. Just leave a comment and include any additional social media marketing tools helpful to small business owners.
And let me know which of the following 100+ social media marketing tools are your favorites. Read More »
Get in the habit of asking every client or customer for letters of praise.
-Ask them to state how great your work was and how much they enjoyed working with you. You’ll be surprised how highly they extol you and how wonderfully they express it.
-Ask for endorsements during the first thirty to sixty days or as soon as short-term projects are complete. Read More »
LinkedIn is a very powerful tool which allows account managers, business owners and sales reps to get results fast. However there are some characteristics which could possibly negatively impact your results if you don’t know them or don’t take them into account.
This is the top 7:
1.Send invitations to strangers. If you send an invitation to potential customers (or other people) you have never met and 5 of them click on “I Don’t Know this Read More »
Over a cup of tea in Dublin, our client, David confessed to us that he had run out of creative juice, was unable to come up with fresh, new ideas, and was feeling stuck in a rut.
Lacking the passion, energy and zest necessary to help him lead his team toward success, he was feeling zombie-like…going through the motions day-to-day, showing up but not really being there, doing what he had to do but not doing it with joy and passion and getting by but not getting inspired. Read More »
Public Relations giant Edelman recently published a study that starts the tolling of the death knell for social media and word of mouth. In their report, the Trust Barometer, the agency found that the number of people whose friends and peers as credible sources of information about a company dropped from 45% in 2008 to 25% in 2010.
Also declining in credibility were consumer and customer employee testimonials. The credibility of CEOs, Academics and Financial Analysts all increased. Read More »
This should be your mantra when email marketing. Measuring your results is more important than the results you actually get. With accurate statistics about your email marketing campaigns, you are armed to successfully improve your campaigns. And improvement is the name of the game. Let’s look at what type of things you can track and what each statistic means for your campaigns. Read More »
This is the easiest phone call you’ll ever make. It’s your “Reason To Call.” It’s what you DIDN’T tell them in your letter, post card or your last phone conversation becomes important.
Sure, you’re mailing your best prospects to get them to call you, or at least that’s the objective of the mailing pieces I create for my clients. Read More »
Mary called from Baltimore with a question about her web site. She wanted to know what was wrong with it. She had worked hard to put up a site to promote her business but she wasn’t generating enough revenue with it.
Mary had made the mistake that almost every small business owner makes; she was focused on the wrong numbers and it was keeping her from reaching her business goals. Read More »
In 2008, I began incorporating stories in communications with my subscribers and customers. As it turns out, stories are an incredibly powerful way to communicate – especially in today’s age of marketing communications saturation, where everyone is so fatigued by the constant bombardment of ads.
So, I decided to try a few story-based campaigns back then – tests designed to Read More »
