Charlie Cook's MArketing for Success Insider's Club

Archive for April, 2010

Do You Watch TV? Then You Know…

By Charlie Cook   |   April 23, 2010

Do you have a TV?

Then you know the power of video. Put images together with words and it grabs your attention. And if you want to help your prospects get to know you, trust you and want to do business with you, there is nothing better besides a personal call or meeting than a video introduction. But… Read More »


How to Get Your Team to Be Innovative

By Andrew Pek   |   April 22, 2010

This was a question posed by a small business leader recently.  Are you wondering the same thing?  Everyday all around us there are stimulating spaces and places that we can use to get people out of their rut and come up with creative new ideas.

On an average day, we have about 60,000 thoughts.  If these are the same 60,000 thoughts each day, we may need to look to our surroundings for inspiration.  For example, while driving over the same bridge I cross daily, I decided to look and think differently about the structure, shape and vibe of the bridge.   Read More »


Which Twitter Strategy Attracts More Clients

By Charlie Cook   |   April 22, 2010

Almost every business owners I talk to tells me that once they get a prospect on the phone or meet with them in person they can close the sale. But…

The biggest problem is getting that initial conversation going so your prospects get to know you, trust you, understand the value you provide and want to do business with you. Without that initial conversation you don’t have a lead to close. Read More »


How a Struggling Business Discovered the “Missing Link” to a Successful Product Launch

By Charlie Cook   |   April 21, 2010

True story about how a passionate, small businessman was struggling to jump-start a new online business venture. After trying numerous self-help courses and different approaches, he finally found a solution that enabled him to launch his new venture successfully – generating nearly $20K in profits the first week, with a projected back-end income stream of $75K to $100K over the next 12 months – from one mini-launch campaign. Read More »


Dealing With a Tweak Out

By Kim Sheehan   |   April 21, 2010

I recently spoke with a group of tourism professionals about word of mouth, and the group only wanted to talk about negative word of mouth: should it be addressed, should it be ignored, what to do if one person won’t stop. At about the same time, the latest celebrity Tweak out happened…. Read More »


The #1 Way to Build Your Business Online

By Charlie Cook   |   April 21, 2010

Join today’s Social Media Marketing Telecalls (they’re free)…

To discover the number one way to attract more buyers online >> Read More »


The Easy Way to Connect 60-400 Million Prospects…

By Charlie Cook   |   April 20, 2010

Every smart business owner and salesperson knows the one simple truth of marketing. You know that the type of business you are in determines the best place to prospect.

It’s just like fishing. If you wanted to catch a brook trout you’d hang your hook in a stream. If you wanted to catch a blue fin tuna you’d cast your rod out in the ocean. Read More »


5 Ways to Increase Post Card Response

By Jeffrey Dobkin   |   April 19, 2010

Post cards are one of the easiest direct mail marketing campaigns to create.  No folding, stuffing, sealing, stapling, affixing – just print, address and go.  Postcard postage is cheap compared to the rest of direct mail, and delivery is fast because mailing first class can cost the same as bulk mail when post cards are bar coded and mailed in zip sequence. Read More »


How Carrie Went From Zero to 7 Figures In One Year

By Charlie Cook   |   April 19, 2010

Want to know how one woman became one of the most popular people on the Internet in just one year, taking her income from almost nothing to over seven figures?

Carrie has built a HUGE following online, including over 80,250 followers!

Want to know how she did it? Read More »


The Truth About How to Use Twitter in a Product Launch

By Rick Braddy   |   April 18, 2010

The truth is, today Twitter only enables us to reach a tiny fraction of a typical market (unless it’s the Twitter market itself).  The reality is that Twitter is just one of many “canvassing tools” that should be used for launching a product, website, or company, as shown in the diagram below. Read More »