You must make up your mind in 60 seconds.
No time to think. No time to change your mind. Answer Yes, or No.
What are you going to do?
Has anybody ever given you a choice where you had to make a decision almost instantly?
How did that make you feel? Read More »
1. Weave the word, “You” throughout your copy. And if you can get your prospect’s name into the ad or sales letter, you can see conversion rates explode overnight.
2. Avoid using too many multi-syllabic words. $50 dollar words don’t bring in the orders. Use simple, easy to understand words that are loaded with emotional dynamite.
3. Insert metaphors throughout your copy to arouse emotion. Here are a few examples of metaphors: “Burns cash”, “Crack this nut”, “Take the bull by the horns.” Read More »
If you’re trying to position yourself as an expert, hop on over to Amazon.com and start panning for gold.
The popular website where you can buy everything from books to wireless telephone service is one of the best places on the Internet to promote your expertise, get in front of a targeted audience of buyers, and really flaunt your stuff–even if you aren’t selling anything. That’s because Amazon gives you 17 ways to show what you know.
Just ask Don Mitchell. The management consultant ranked as the Number One non-fiction book reviewer on Amazon. He’s so well-known by business authors that he’s flooded with galleys and new books from eager publishers who literally beg him to offer his comments. Read More »
Jim and I were talking the other day. He was grumbling because it’s the end of the year. He’s worked very hard.
* Put in too many hours at the office.
* Put too many miles on his car.
* Spent too many nights in hotel rooms.
And didn’t spend enough time with his family.
To top it off, he didn’t hit his sales or financial goals.
He’s tired. Stressed out. Exhausted. And frustrated. Read More »
Last time, I told you about an easy an inexpensive way to grow your business by marketing to your past customers and maximizing your referrals.
This time around, I’m going to go into more detail and explain how to overcome the two biggest obstacles to creating your own past customer marketing program. And I’ll even give you a simple strategy to reactivate “lost” customers—complete with a form letter you can swipe.
Now, most of us know how important marketing to our past customers is. And yet, over 80% of business owners don’t have any sort of post-sale follow system in place. Read More »
What’s the simple secret to creating products and services that sell like crazy?
In 1996, a month after I launched my first website and couldn’t find it in the search engines, I knew I had a problem. I’d spent $34,000 on the site and it was hardly getting any visitors much less generating any income. It was clear I needed to find out how to get it noticed and get it to the top of the search engines so I could start bringing in more traffic.
The answer? I wrote one of the first ebooks on search engine marketing – and it sold like crazy. Not only did I need a simple system for improving my search engine rankings, but so did thousands of others. Read More »
Are you tired of hearing all about the wonders of social media but experiencing none of them? Do you want to finally start capturing the benefits of social media (increased traffic, bigger community, more clients, greater brand awareness and increased sales)?
The key to getting what you want out of social media lies in two simple but magical words:
Magic Word Number One: CONTENT. Read More »
It’s essential to keep control of every selling situation. Too many salespeople learn this lesson the hard way—for some it takes more than once. You keep control by asking questions that steer the conversation/presentation in the direction you want it to go.
If a potential client hesitates, stalls or objects to something during your sales process, use these words with sincere concern, “Obviously, you have a reason for saying that, Jim. Would you mind sharing it with me?” You’ll be pleasantly surprised by what you hear next.
Most people will tell you exactly what’s bothering them about making the decision. At the very least, you’ll hear more about their primary objection to your offering. Then, you’ll have something to move forward with whether it’s handling money issues, clarifying a point of knowledge about your product or expanding additional benefits of ownership. Read More »
In our busy world, no one has time for the full story—they want a synopsis, a digest, a capsule that takes only seconds to deliver, is easy to swallow, and resonates in their minds. And it must contain everything they need to know.
Since publicity is about getting your message across, brevity is a must. You must create a short introductory message that will cut through the din and draw attention to who you are, what you do, and the benefit it will provide. We call these messages sound bites.
If you want to get your message across, you need a great sound bite that will immediately capture the attention of busy people. When you get an opening to deliver your sound bite, you better make it good! You must deliver your sound bite quickly, clearly, and compellingly. The more briefly you say it, the better it is. Read More »
You have made a Profile on LinkedIn, but never have given real thought what to write so potential customers or other people who might be interested in your Profile can find you? Or when they have found you that they are interested in contacting you and start a business relationship?
Then apply the 6 tips:
1. Name: since LinkedIn is website for business networking, use your own name and not a “nick name” you would use on other websites. Read More »
