You’ve probably heard that it takes seven touches before a person will buy something. They have to be exposed to your product multiple times, whether through ads, word of mouth, a sales call, etc., before they purchase. Well, media coverage is the most cost-effective — and brilliant — way to get these exposures.

What media coverage does that no ad can do is build your credibility, making it easy to gain the trust of your target audience.

You have to use PR to get this coverage and anyone who’s hired a publicist or taken on a do-it-yourself PR campaign has somewhere along the way asked themselves, “Are my efforts working?” For a person who’s invested their money or time in PR this is a legitimate question. Read More »

The term “public relations” consists of two words, “public” and “relations.” Relations with the public are publicists’ inventories. Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because they in turn produce relationships with the greater public.

And by media we mean both the traditional media—print and television news reporters—as well as the new media—bloggers, podcasters, and social networkers.

Generally, you won’t see immediate results because these types of relationships must be nurtured. Read More »

Have you ever wondered why you didn’t land a new client? Obviously, there are a number of factors that could prevent you from landing new business such as price and experience. But what about the intangible reasons related to your own personal public relations tactics?

Recently, I was part of a request for proposal (RFP) process for a billion dollar client looking for a full service firm to redesign its corporate website. Although nine firms were sent the RFP, only three responded. In a down economy, you would think that companies are dying to be considered for this type of project. Read More »