August, 2010

Blog » Archives for August 2010

Archive for August, 2010

Making the 80/20 Rule Work For You

By Jeffrey Mayer | August 31, 2010

When I’ve written about the 80/20 Rules I was taken to task by several readers who vehemently disagreed with the concept that 80% of one thing comes from only 20% of something else.

One reader we’ll call him John, wrote : “I’ve just read your most recent success newsletter. I must say that I’m appalled that you refer to and believe in the old Pareto law.”

“Did you know that Mr. Pareto lived in the 16th century? Believing in the 80-20 law is like believing that Earth, our planet, is flat.” Read More »

Don’t Make This Marketing Mistake Again…

By Charlie Cook | August 30, 2010

Ever hit your finger with a hammer when you were hanging a picture on the wall? It hurts! Make this painful mistake once, and you’ll swing more carefully the next time, and try to improve your aim. With practice, you’ll hit the nail on the head and get the job done.

Is your marketing also missing the mark? That will hurt your bottom line. Banging away with the same failing marketing strategy is like hitting your finger over and over, all pain and no gain. Believe it or not, I know many small business owners that do exactly this. Read More »

How to Write a Killer Close For Your Advertising

By Mike Jezek | August 29, 2010

When it comes to direct sales, most people are too afraid to ask for the order. Consequently when Friday comes, their paycheck is small and they go home to skinny kids. You’ve got to be bold enough to ask for the order. In fact, you might be surprised by what you can get, just by asking for it!

The same principle applies in copywriting whenever you write a marketing communication. Most people write weak closes or they don’t even put one in their marketing! And then people wonder why their ads and sales letters didn’t pull! Read More »

Don’t Drink From Hotel Glasses

By Joan Stewart | August 28, 2010

The next time you stay in a hotel, you’ll think twice about drinking out of the glasses and coffee cups if you watch the 4½-minute video at http://www.liveleak.com/view?i=a7f_1194813218

It’s an I-team investigation from a TV station, presumably in Atlanta, Georgia. The team took hidden cameras into guest rooms at three major hotels–Embassy Suites, Holiday Inn and Sheraton Suites. In all three instances, housekeepers never used soap and water to clean dirty drinking glasses and coffee cups. Read More »

Wise Women of the Web – Don’t Miss Out!

By Susan Rice Lincoln | August 27, 2010

I know that we are all bombarded with lots of information on how to make our online businesses run better. Some of the information is good, some not as good. Often we feel like we have just heard it ‘all before’ and are disappointed.

I want to invite you to an amazing virtual teleseminar event that is anything but the “same old stuff”. It is called the “The Wise Women of the Web.” Register here >>

This once-in-a-lifetime teleseminar series, runs between August 30th and September 3rd. Read More »

Two Words That You Should Never Use…

By Drayton Bird | August 27, 2010

If you don’t know what you’re talking about you can get into terrible trouble, because if what is said is not what is meant you end up doing the wrong thing.

One great curse in this respect is jargon. All professions and industries have special jargon to confuse and impress outsiders whilst giving insiders a comforting feeling that they belong to some special group and are doing something important.

At the same time it confers an air of mystery to proceedings, enabling those in the know to charge more money for doing what are usually quite routine and simple tasks. Read More »

Web Design That Fits

By Debbie Campbell | August 25, 2010

Recently I was approached by a potential client who wanted a quote for a custom website for his business. I’ll call the potential client Brian; his business is making beautiful, hand-crafted widgets.

Brian’s brick-and-mortar business is well-established, but only has a very small web presence. Due to pressures from web-based competition in the last couple of years, he now feels he needs a larger, more comprehensive and content-rich website to compete effectively.

Brian has put a substantial effort into mapping out his new site. His content is solid and focused Read More »

The Alternate of Choice Close

By Tom Hopkins | August 23, 2010

The Alternate of Choice is a questioning strategy I teach in every seminar, every book, and audio recording. It’s truly a staple. The reason for that is simple: It works.

Typically, I teach it as a question with two answers. Either answer is a minor agreement leading towards the major agreement, which is a closed sale. The critical element of this question/close is to offer only two answers, both of which move the sale forward.

It’s most often used for things such as getting an agreement for an appointment, the location of your appointment, a color choice, payment options, and delivery dates. It might sound something like this: Read More »

Finding the Right Media Venues for Your Success

By Drew Gerber | August 23, 2010

Identifying your target market is one of the most important factors in the success of your business. If you’re clear who your ideal client is and what problems they are dealing with, marketing to them will be much easier. You’ll know their wants, their hopes, their dreams and their desires and will be able to communicate the difference you can make for them.

Once you’re clear about who your ideal clients are, it becomes very easy to identify the media outlets you should go after. With a little research, you’ll know exactly what TV shows they’re watching, what magazines they’re reading, and radio shows they tune in to when seeking news, information, and entertainment. Read More »

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