Can you market your small business for free?
Practically every day I get an email from an eager entrepreneur or seasoned business owner who wants to know how to attract prospects and buyers – for free.
Heresy?
Lunacy? Read More »
Archive for August, 2010
Media Kits – Guerrilla Style
Less is often more and that’s especially true with media kits. Traditionally, publicists would blanket the media with bulging, elaborate media kits (also called press kits) in the hope that a few members of the press might bite. The costs were great and the responses were slim, which helps explain why PR was used primarily by large corporations and the exceptionally rich.
Well, things have changed—drastically. Even if guerrillas could afford to send lavish pr media packages, we question whether they’re worth the cost and whether they still work.
Today’s media no longer wants to be showered with reams of promotional materials, no matter how beautifully they’re written, designed, or packaged. Read More »
How To Use Linked In To Generate Leads and Sales
LinkedIn is a very powerful tool which doesn’t only help us to quickly find potential customers, but also the people we have in common with them.
However, only few sales people know the possibilities LinkedIn offers.
To get the best results, we need to build the foundation of our network. Next to that you need to make a good definition of your target group. Only then you won’t only be able to use LinkedIn more effectively and efficiently, but also get real results. Read More »
Get Employees Involved In Word of Mouth
Managing a word of mouth campaign by yourself is challenging. It takes time, and it draws you away from other activities. For that reason, think about getting your employees involved in encouraging word of mouth, both in the store and, especially, online.
The key is to make sure employees understand their role in the WOM process. You should spend some time thinking about what that role should be. Good social marketers recognize is that it may be difficult to just turn employees loose to represent your company in the social media sphere without a clear understanding of the role of social media in the company. Read More »
How to Utilize Your Website’s Title Tags
When optimizing your small business website for high search engine rankings, targeted search engines such as Google and Bing, the first step is writing keyword driven title tags. The title tag is the title on the top left of your browser window.
Search engines put a lot of weight on these titles when ranking your website. Many small business websites utilize the company name or the name of that Webpage as the page title which is typically a mistake if you want to rank that Webpage for targeted keyword phrases. Read More »
The #1 Way to Profit This Year and Next
Want to attract more buyers and increase your sales?
I’m going to let you in on three simple secrets that are not only essential to your business survival but could make this year and the next few your most profitable ever. Too good to be true? Not at all.
1. There Is Only One Sure Way To Sell More Read More »
Did You See This Yet?
Did you see these videos yet?
I’m talking about Brian Tracy’s 7 marketing tips to a thriving cash rich business.
These are priceless marketing tactics designed to quickly increase your profits… Read More »
How to Buy Newspaper Advertising at a Huge Discount
Why would you ever pay list price for newspaper advertising space when most newspaper advertising rates are negotiable? Some are highly negotiable. Here are 5 ways to get better discount newspaper advertising rates.
1. Newspaper classified advertising.
If you are running a statewide classified newspaper advertising campaign there are state newspaper associations that offer great rates on almost all the papers in your state. Discount newspaper advertising rates may be 30% – 50% – 70% off list, if you buy classified advertising through your state newspaper association. Yes, they’re that much cheaper. Read More »
7 Rapport Building Techniques
Of all the techniques available to people who work with others, building rapport is perhaps the most powerful. It can transform impossible situations into ones with potential and can allow you to connect instead of being like ships that pass in the night.
Here are 7 rapport-building techniques: Read More »
The Fastest Way to Turn Your Website Into A Lead Generator
You’ve been working hard to get people to your site so you can generate sales. Are you frustrated yet?
Most website owners have spent more time and money on their sites than they want to admit — and they hardly generate any sales.
Despite hours spent writing copy, getting the site built and struggling with SEO (search engine optimization), you’re still waiting for your site to kick online sales into gear. Read More »
