Telemarketing, like spam, sucks – but it can be effective. But… My God, man… the article was correct. Telemarketing guys don’t get blasted enough – especially from people in my own direct marketing industry. And damn it, they deserve it.
Sure, they call themselves direct marketers. And I usually have a lot of compassion for most other direct marketers: we send stuff to you in the mail, you don’t like it, you throw it away. Or you use it to fuel that wood burning stove.
I recently had a conversation with someone who was curious about Twitter. When I tried to explain it in further depth I didn’t have much trouble. But when I was asked who is on Twitter, I was stumped.
After conducting a brief internet search, I discover a recent Pew Internet & American Life Project report, which outlines details of Twitter usage, makes for a fascinating read. Read More »
Have you ever wished you could increase your sales?
I’m not talking about just one or two more sales, but dozens and dozens?
What’s the secret? Read More »
When I was still a bit green in my selling career, I had this dream. In my dream, I went to sell my product to a married couple, and they were such a pleasure to visit with!
They thoroughly enjoyed my presentation, and they agreed to everything I mentioned. They didn’t ask any questions, and they didn’t have any concerns. They even helped me fill out the paperwork! Read More »
Let’s be honest. Are you really determined to grow your business this year? Are you ready to move beyond stagnant sales or a few percentage points of growth?
Enough! There’s no reason to put up with minimal results or to be stuck waiting for something big to happen someday. Especially when the solution is a simple mental trick that anyone can master. Read More »
If you’re like most business owners, you’ve probably spent some time thinking about your business goals for 2011. Or maybe, like many of us, you’ve made a few New Year’s resolutions about getting in shape, being more focused, or eating better.
And if you’re like most of folks, you came out of the gate with plenty of motivation. That first day back from the holidays, you were ready and rarin’ to go. You knew exactly what you wanted to achieve and you attacked your goal with gusto. Read More »
On Thursday morning Jill, a sales person, opened her e-mail and found the following messages in her in-box.
Jill, I am going to be out of town on business tomorrow and won’t be able to keep our scheduled appointment. I will e-mail you when I am ready to reschedule. Thanks very much. Stephanie Read More »
Interested to know about a company that paid it’s employees $622,000 a year EACH, on average?
Do you know how your early influences and “programming” are affecting your results with money RIGHT NOW? Read More »
I had a meeting the other day with a painter who has a Number One Listing on Google and gets a whopping 6,000 visitors a month to his site. When I asked him what happens to the visitors who come to the site, he simply shrugged his shoulders.
Does this ring a bell? Do you know what happens when prospects come to your site? Read More »
Building a business that grows steadily in size and profits is like building your dream house.
First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you build it, move in and enjoy it.
Now imagine that you didn’t have the time to plan your home but went ahead and hired a builder to get started. How would he or she know what to build?
