Charlie Cook's MArketing for Success Insider's Club

Archive for March, 2011

Do You Have It…

By Charlie Cook   |   March 31, 2011

What’s it take to be successful?

When I was a kid, I’d see my Dad head off to work at 7:30am or earlier each morning. He’d be home by 6pm for dinner, and then more often than not he’d go back to work in the evenings and for a half day on Saturday.

He did what most of us have been taught… Read More »


The 3rd Marketing Lie You Should Know…

By Charlie Cook   |   March 29, 2011

What’s the fastest way to put yourself out of business?

It’s to assume that because you’ve got a great product or service (or as Henry David Thoreau put it, a better mouse trap) that people will beat a path to your door.

This is one of the biggest lies people tell themselves as they watch their businesses struggle to survive.

The key to having a successful small business… Read More »


How To Get Through Any Inbox In Under Ten Minutes

By Charlie Cook   |   March 28, 2011

How many times has this time management faux pas happened to you?

After groggily waking up, you get ready to start your day and sit down at your computer with a steaming cup of fresh-brewed coffee.

You make your normal rounds of ensuring everything looks good on your blog and website. Then you check…  Read More »


The One Thing You Can Tell Yourself To Make More Sales

By Jeffrey Mayer   |   March 25, 2011

Customers. The one thing we take for granted is our customers.

We think that once we close a sale we’ve a customer for life. It doesn’t work that way.

We’re looking at the sales process from the wrong perspective.

Instead of thinking we’ll get continued business from a customer… Read More »


The Easy Way To Get More Feedback On Your Blog Posts

By Joan Stewart   |   March 23, 2011

Ever feel like you’re talking to yourself at your blog and at social networking sites?

I know I’m not the only one who’s spent hours crafting a message, in the hopes it will pique someone’s curiosity, only to receive nothing. Zilch. Nada. Not a message, not a comment… not even an email telling me what they learned.

If so, try this experiment. It will lead to… Read More »


How To Overcome The #1 Barrier To Sales…

By Charlie Cook   |   March 22, 2011

Ever wonder why more people aren’t lining up to buy from you? After all, you’ve worked hard to provide great products and services.

There are thousands, if not tens of thousands of buyers looking to spend money on your products and services and if you could just get… Read More »


The One Money-Making Formula I’ve Never Shared

By Charlie Cook   |   March 21, 2011

This season I’ve logged 32 days of skiing, all while continuing to grow my business. Want to know how to make a hefty income that’ll allow you to live and work from anywhere too?

Making 6 figures and giving yourself more time sounds like a tall order, but I’m going to tell… Read More »


8 More Facebook Apps Every Small Business Needs

By Susan Rice Lincoln   |   March 21, 2011

If you’ve ever been to a Facebook page by a company you respect, only to be let down by a bland page with nothing but words and information, you know the danger of having a Facebook page with no interactive elements. The goal of social media marketing and Facebook in general, is to get comments, likes and get your information passed on.

These 8 Facebook apps will… Read More »


The Missing Link To Your Successful Sales Strategy

By Tom Hopkins   |   March 18, 2011

No matter what your line of business is and what product you sell, you’re still dealing with the same thing as everyone else in sales.

This roadblock to success is inevitable for most small business owners. But if you can find a way to prepare for it in your sales strategy, you’ll discover how to unlock unlimited profits. One of the keys to small business success is overcoming… Read More »


Lie #2: “You Have to Work Your Tail Off”

By Charlie Cook   |   March 17, 2011

Ever finish a week of work and feel like you’ve been through the spin cycle of your washing machine? Ten-hour days and you’re still taking work home to complete over the weekend.

But you’re dedicated to the success of your business, so you shoulder the load, figuring that if you just keep working harder, you’ll get results.

That’s what most people do. And unfortunately most people… Read More »