One of the best ways to learn the craft of copywriting is to read and study classic advertising literature.
The classics are affordable, accessible, and packed with wisdom. And when you buy them, you won’t be …
Archive for July, 2011
The Secret To Endless Innovation
Just the other day, a friend was telling me recently of how she was asked to help a major company tackle a business problem they had been having for months.
They had tried all the traditional methods but had got nowhere.. Read More »
The Weirdest Dream Ever
Ever wonder what that dream means?
The one where you’re a successful entrepreneur with more clients than you can handle? Read More »
How The Wrong Name Can Kill Your Sales…
A good friend recently had to call it quits and give up on a business that she’d been slaving over and pouring money into for years.
The problem?
It wasn’t her lack of effort – but simply the… Read More »
The Simplest Way To Grow Your Business
One evening, a Chief was telling his tribe a story about two dogs that live in his mind. One of the dogs he described as fearful and pessimistic, the other confident and optimistic.
“These dogs are involved in a constant struggle,” he told them. One of the members of the tribe asked, Read More »
The 1 Thing You Can Do To Make More Sales
Tom, one of my consulting clients, is in financial services. One afternoon he was telling me about the wonderful appointment he had just had with John – who is an elephant – a H-U-G-E prospect.
Tom had just spent the past hour… Read More »
Want To Sleep Better Tonight?
How much better would you feel knowing you could wake up and have all the clients you wanted knocking down your door?
My good friend… Read More »
The Slump Stops Here
Have you ever gone into an emotional slump? A financial slump? A performance slump? Of course, you have.
No matter how good your attitude, and no matter how resolutely you confront your difficulties, there will be days when things do not go right. Read More »
What would you have done…
During my college years I worked construction during the summers and one year I found myself working for a mason in Maine.
We had a small project at the Hancock Creamery (the local dairy in Ellsworth) and my boss, the mason, handed me (age 17) the keys to his truck and told me to go… Read More »
5 Fool Proof Ways to Attract More Blog Traffic
The best advice I ever got about blogging came from Anita Campbell, publisher of the award winning Small Business Trends with well over 100,000 subscribers.
It came on a day that I was feeling very down. I had been writing posts and… Read More »
