Charlie Cook's MArketing for Success Insider's Club

Archive for September, 2011

The Truth About Advertising

By Tony Brueski   |   September 30, 2011

Every single day I hear a client utter a statement that couldn’t be further from the truth.

If only they knew what to do about it… Read More »


Is Social Media Making You Dumb?

By Charlie Cook   |   September 29, 2011

At first glance, most of the social media channels are full of everything from nonsense, to pretense to just plain silliness.

And unless you know the secrets to using them, it can make you feel dumb and even act dumb. While I really want to see my friend’s pictures of his… Read More »


5 Ways To Get Found On LinkedIn

By Dan Sherman   |   September 28, 2011

There are 120 millions professionals on LinkedIn today, and chances are some of them are looking to buy exactly what you are offering.

So, how can you make sure you are found by them when they do a LinkedIn search? Read More »


The Fastest Way To Earn More

By Tom Hopkins   |   September 27, 2011

What’s holding you back from the success of your dreams?

Do you ever catch yourself thinking or saying the following? Read More »


Stumbling and Digging Encouraged: The New Faces of Social Media

By Amanda DiSilvestro   |   September 26, 2011

Most PR gurus and journalism know-hows are aware that Facebook and Twitter are not the only social media networks that yield big results.

If you were ever to watch a social media expert navigate their way around all the different social networks and blogs you may very well find yourself lost.

All of these different outlets can be… Read More »


The Easiest Way To Find Prospects On LinkedIn

By Dan Sherman   |   September 23, 2011

We can always use more clients, yet picking up the phone and making cold calls is about as enjoyable as a tax audit.

Fortunately with LinkedIn, cold calls can be a thing of the past.

With all the various ways to prospect for business with LinkedIn, there’s no reason you can’t… Read More »


Did You Claim Your CD Yet?

By Charlie Cook   |   September 22, 2011

You’re a busy entrepreneur.

Finding extra time in the day to work on your hobbies, get a decent meal, or even to spend time with loved ones can be difficult.

Finding the time to print and read a report on how to grow your business is low on the priority totem pole.

I know the feeling. Read More »


The Mark of Lazy Copywriting

By Ryan Healy   |   September 21, 2011

Lazy copywriting is fairly easy to spot.

All you have to do is look for those worn and trite expressions you’ve seen over and over again.

For example, how many times have you seen articles that promise to reveal how to… Read More »


13 Steps To Ramping Up Your Lead Generation

By Ivana Taylor   |   September 20, 2011

I’m launching a new web site and have been thinking about all the different options I can use to capture leads and new customers. I have to admit that it’s a little overwhelming. There are so many options and I can’t see to decide on which one will be best for me.

Maybe you’re in the same position or maybe… Read More »


The Power of “Bad” Advertising

By Amanda DiSilvestro   |   September 19, 2011

By now, most people are aware that Burger King has stopped using the plastic-looking, creepy King to advertise their burgers and fries.

If this is news to you, then I completely understand if you need to stop reading this article so you can take a moment to reflect on how much you are going to miss the King surprising teenagers with a burger in completely normal, not at all creepy ways. Read More »