Personally, I’ve never been hit on the head by a falling apple, but I get it.
I get that gravity made it happen – it’s a basic law of physics, one discovered by Newton. But do you know the 3rd law Newton discovered the one that explains why your marketing is or isn’t working? Read more >>
Any good online business professional knows that there is more to obtaining a successful website than merely paying your domain fees.
If you want to have sales and you want to be in business for… Read More »
Have you ever been forced to choose between two products? We’ve all been there – you’re standing in front of the cooler trying to decide which bottled water to choose. You make a quick decision, for the one that strikes you first, but little do you realize that your decision was made before you even stepped up to that cooler… Read More »
When I think about what it means to have a partnership, I think about marriage.
Let’s face it; you know you want your husband to look good for your high school reunion so that you, in turn, look good.
When you become someone’s partner you do whatever you can to help… Read More »
Yesterday, my wife and I want exploring on our bikes over by the southern shores of Lake Champlain. We were looking to find some new places to go cycling and new views to admire during this spectacular fall foliage season we’re having here in Vermont.
And we’d planned on a moderate two and half hour ride but that wasn’t what we ended up with. Read More »
Is it me or am I the only person that thinks that landing pages are the greatest invention since sliced bread?
I’m reflecting on this as I prepare to pull together an on-the-fly landing page for an industrial client that they’re going to use at a trade show. When the client approached me a few days ago and told me that they were going to a trade show in about two weeks and needed marketing materials, I jumped into action.
Here is my checklist… Read More »
When you’re trying to open doors and reach new clients it helps if you have some advantages in your favor.
I discovered this recently, when I was making a bunch of prospecting calls and calling some of the biggest names in internet marketing. And what they had to say about me really surprised me! Read more >>
By now, everyone has heard those Twitter success stories – those small businesses around the country (and globe!) who have hopped on Twitter and found the perfect way to reach their audience. It seems to come natural to them and whatever they’re doing, they’re doing it right.
But what about the people who aren’t having any luck at all? Surely they’re doing something different from those who are pulling in tons of customers and making lots more sales, right? Read More »
How much would you invest in a salesperson that delivers the same tested and consistent message every time, doesn’t take lunch breaks or vacations, works 24/7 and is only committed to attracting and converting your ideal customers?
You might call that wishful thinking – I call it… Read More »
I remember one company who had hired me to do some consulting had a problem with office gossip.
I noticed in particular how many employees would stop and chat with one particular secretary to exchange the latest company gossip. Read More »
