Charlie Cook's MArketing for Success Insider's Club

Archive for December, 2011

What’s Your Recipe…

By Charlie Cook   |   December 27, 2011

I’m stuffed!

I’m up in Vermont, enjoying a few days with family – wife, kids and associated husbands and girlfriends, not to mention my wife’s jolly brother who flew in from Chicago. And while I’ve been getting… Read More »


What Santa Knows About Marketing…And You Should, Too

By Charlie Cook   |   December 22, 2011

Just because Santa’s old, overweight, long-haired and unshaven and dresses funny, don’t overlook his business acumen.

Santa is a marketing and sales generating expert and you can become one, too, if you follow his proven methods.

What’s that you say? You don’t believe in Santa Claus or you don’t celebrate Christmas? Read More »


The Secret To Ringing In Sales…

By Charlie Cook   |   December 20, 2011

What’s that sound you hear at this time of year? It’s retailers ringing in huge numbers of sales. So many in fact that websites have been slowing to a crawl over the weekends.

Want to discover how you can ring in more sales and sell more services all year long? It’s easier than you think. All you need to do is make one simple change… Read More »


Four Google Secrets You Need To Know

By Amanda DiSilvestro   |   December 15, 2011

Lately small businesses have been bombarded with strategies and tricks to improve SEO efforts.

As an employee hired solely for SEO reasons, I understand the importance of organic search rankings and the excitement that comes from seeing your company pop up after a Google search. Read More »


Steal This Idea to Get More Repeat Sales

By Charlie Cook   |   December 14, 2011

If you sell online with your website, you know that once you have a customer, the real money is in helping that customer find more ways to spend money with you, over and over.

And most savvy online businesses have an upsell sequence built into their purchase process, which is great. But what happens once… Read More »


6 Ways to Unlock LinkedIn Profits

By Dan Sherman   |   December 14, 2011

A friend of mine, who wanted to grow his small business, had recently signed up with LinkedIn. He was excited to start, after hearing me go on and on about it.

But, once he logged on, not only was he overwhelmed with all of his options, but he was downright confused… Read More »


The #1 Secret To Grow Your Business In 2012

By Charlie Cook   |   December 14, 2011

How much faster would your business grow if you had access to all the funding you needed?

Just imagine, everything you needed, plenty of staff, endless resources and a clear mind. Read More »


4 Stages of Business Success

By Charlie Cook   |   December 13, 2011

If you’ve got children you know that the help they need depends on how old they are and what stage they’re at.

From toddler, to adolescent to twenty-something, the advice you provide (when they’re looking for it) depends on the stage they’re at in their life. The same is true with… Read More »


The Secret to Standing out from the Competition and Stealing their Customers

By Jennifer Benson   |   December 12, 2011

No one knows you from a hole in the wall. Sure, you can always use some connections, but growing your business is still a long slippery slope.

Not too long ago I was in the same boat. I just had a bunch of information that wasn’t particularly helpful to anyone. Then one day it hit me. And I realized that I knew something pretty valuable… Read More »


The Secret To Getting Lifelong Customers (and Employees)

By Tom Borg   |   December 9, 2011

Have you ever bought a product expecting one thing, but instead received something totally different. The quality is off and it’s not at all what you’d imagined. Chances are, you’ll never do business with them again.

Whether it’s a refund, a guarantee or just a voice on the phone, hounding down a company (especially one you’ve never done business with before,) is far from fun… Read More »