Charlie Cook's MArketing for Success Insider's Club

Archive for January, 2012

How Successful People Think

By Charlie Cook   |   January 31, 2012

Everybody needs a delivery system – but most businesses are missing the most important one to their success.

Imagine you owned a bakery, specializing in healthy artisanal breads or double deep fat fried doughnuts, serving the restaurants in your neighboring towns.

You’d be up early… Read More »


Where To Catch Clients

By Dan Sherman   |   January 25, 2012

Every business owner I’ve ever talked to is like an impatient fisherman.

They want to know the best place to catch a fish. Somewhere where you don’t stand around for hours but can drop your line in and haul in a fresh one right away.

If you wanted the best place to catch a fish, you could always… Read More »


Which Day Is Best?

By Charlie Cook   |   January 24, 2012

Did you know my skiing and marketing strategy are the same?

A few years back I used to go up to Vermont for the occasional weekend and more often than not I missed the good snow. You see the weather in Vermont is fickle… Read More »


The Secret to Getting People to Buy – Even In a Recession

By Lee Smith   |   January 23, 2012

A little over 10 years ago, I started a new chapter in my life.

I sold women’s shoes. Now, it may not seem glamorous, but it taught me an incredible lesson about the buying behavior of people.

You see, I thought it would be easy. But to my surprise, it wasn’t… Read More »


7 Unforgivable Sins of Web Design

By Ivana Taylor   |   January 20, 2012

A few months ago I got the distinct impression that people didn’t like me or my business any more. The first sign was way more people were leaving my site, once they found it, than sticking around to read it.

The problem was… Read More »


Which Are You?

By Charlie Cook   |   January 19, 2012

“I saved hundreds of dollars doing it myself!”

That’s what Dave told me when he explained how he’d spent his weekend replacing one of the wheel bearings on his aging car.

He filled me in on all the details of how it’d only cost him $60 in parts. Of course it took him and his brother… Read More »


The Top 5 Questions To Ask Your Webmaster…

By Charlie Cook   |   January 17, 2012

Frustrated with your website?

Wondering why it’s not generating as many leads and sales as you’d like?

The simple answer is that it would be easy to blame… Read More »


Retargeting In 2012: Will You Annoy Your Past Customers?

By Amanda DiSilvestro   |   January 13, 2012

Don’t panic!

Hundreds of companies are entering the New Year realizing that many of their old customers did not renew their contracts. Whether you just began starting a small business or had a hectic 2011, it is likely that you’ve lost a few clients along the way. This typically sets business owners into a… Read More »


What’s The Difference…

By Charlie Cook   |   January 12, 2012

How can you stand out from the competition?

I’ll give you the answer in less than a minute, but first you should know…

Tomorrow is Friday the 13th and it’s my birthday! It’s my lucky day.

I’ll be headed into… Read More »


How To Earn Your First Million

By Tom Hopkins   |   January 12, 2012

I’m sure you’ve heard other people say it. And I’m sure like many things you may have let it slip. But in my experience, there is one simple task which precedes profits.

Practically every modern thinker or speaker on the subject of success extols the benefits of… Read More »