While the majority (72%) of small business owners are starting to feel positive about the economy, and their future. There remains a big gap between aspirations and realty.
Most still lack the funds to capitalize on the turnaround, and only have around $2,000 to spend on marketing.
You’d think that CEOs and football coaches, both who get paid millions of dollars would consistently make decisions based on maximizing profits or, in the case of coaches, increasing points.
Right?
But you’d be wrong in both cases… Read More »
It’s typically one three letter word that makes most people recoil in horror, cower with angst and be overcome by plain fear.
Which is it this time? Good news or bad news for your business. Find out what the overhaul of the tax code means for your small business, and how it will affect your profits.
Most business owners worry about traffic. And typically they worry about the wrong things.
They worry about optimizing their own site, about social media and a host of other nebulous activities. The truth is you can dramatically improve your search engine rankings and get more traffic to your site just by… Read More »
Want to know where the decision makers are online, where the people with money are?
The answer is simple. They’re on LinkedIn, a network for professionals not everyone’s teenagers or retired parents. On LinkedIn you’ll find your best buyers but how do you connect with them? There are… Read More »
After talking to thousands of small business owners over the last 20 years of coaching and consulting – I think I can say I know your biggest fear and it’s not what you might guess.
You might wonder how I’m qualified to deduce this, but you should know… Read More »
A few weeks ago, my daughter turned 6 months old.
Becoming a father is the greatest thing that’s ever happened to me. I truly love my daughter in a way I can’t explain.
Seeing her smile, hearing her giggle, and watching her practice rolling over is… Read More »
I get it all the time. People tell me social media is a fad or not worth the time. Funny thing, it broke new records during the super bowl with the number of tweets peaking at the end of game at 12,223.
And both teams, Patriots and Giants used Facebook to keep fans attention and build their brands too. Read More >>
What is it that makes you buy stuff?
Is it need or is it your desire for happiness?
I’m not kidding. There is a “Science of Well-Being” and it’s now the focus on marketing for major companies. Read More >>
How can you get your phone ringing with eager buyers?
Here’s what one savvy small business owner did.
Last summer, I got a call from Lisa, who runs… Read More »
