Charlie Cook's MArketing for Success Insider's Club

Archive for March, 2012

The One Thing You Must Do…

By Charlie Cook   |   March 27, 2012

When I was 7, I enjoyed playing hide and seek. This was before the Internet existed. Only one person I knew had color TV and there was no cable TV, no iPad, no iPhone, no Droid, etc – you get the picture.

The goal of hide and seek, if you’re doing the hiding is to make yourself scarce, to bury yourself under a big duffle bag in a closet or climb up onto a shelf… Read More »


The Simple Secret To Success

By Charlie Cook   |   March 20, 2012

What do you think about this?

Imagine you own a taxi. It’s your livelihood and in addition to keeping it looking great, you want to keep it running well too, which includes making sure your tires are inflated just right. Too much or too little air and you’ll wear them out costing yourself hundreds of dollars.

Here’s what I saw one taxi driver doing… Read More »


It Pays To Do What Most People Don’t

By Amanda DiSilvestro   |   March 16, 2012

When I was a kid, and I went away to camp, my parents sent me postcards.

Now, I hardly ever get one but when I do, I read it.

Everyone’s gaga about the Internet, texting, their smart phone, and the result is… Read More »


The Most Overlooked Secret To Sales – Revealed

By Lee Smith   |   March 14, 2012

I hear it all the time from business owners I work with. They tell me they tried direct mail, or asking for referrals, or promotions – and they worked but then for whatever reason they didn’t try again.

Do you know the real “secret” to sales success?

Read More »


Which Type of Person Are You…

By Charlie Cook   |   March 13, 2012

Two weeks ago, I was riding up the ski lift at my home mountain, Sugarbush in Vermont.

It was snowing, which if you’re a skier like me, is a good thing but the person next to me was complaining.

When I mentioned what a great day it was, great skiing and more snow coming down, his response was… Read More »


3 Fatal Phone Mistakes That Kill Sales…

By Charlie Cook   |   March 6, 2012

Most businesses throw 30-80% of the leads they get away and I’m talking about my clients and yes, you too!

It’s incredible to me but it’s true.

Almost every business owner I’ve talked to wants one thing… Read More »