Charlie Cook's MArketing for Success Insider's Club

Archive for May, 2012

Is Your Website Stuck In The 90’s?

By Charlie Cook   |   May 31, 2012

Websites. They can make or break your business. They are often the front line in dealing with potential clients and first impression is important.

I was recently looking for a new lawn mower. I was trying to figure out which brand would be best for me. I like to be an informed consumer so I wanted to check out… Read More »


The 5 Essential Steps to Growing Your Business

By Charlie Cook   |   May 29, 2012

Ever pull on a pair of pants, or a jacket that’s been hanging in your closet and put your hand in your pocket and discover some loose change or even a $10 bill?

Or find out that your great Aunt Bertha left you $45,000 in her will?

Read More »


8 Secret Steps To Selling More With Video

By Charlie Cook   |   May 27, 2012

Face it – people read less, and even most of those that do prefer watching a short video. Video, done right, is a great way to get attention, help people get to know you, like you and trust you, and in some cases, even make the sale… Read More »


5 Steps to Take Your Email Subscriber List from Nominal to Phenomenal

By Charlie Cook   |   May 24, 2012

What’s the fastest and lowest cost way to trigger a flood of sales?

I’m sure by now you’re more than familiar with the idea of email marketing, regularly sending out great content like this, to your prospects to help them get to know you, like you and trust you.

But what’s the number one problem every business owner faces? Read More »


Small Business Marketing Made Simple For Busy Service Professionals

By Charlie Cook   |   May 23, 2012

Finally a no-nonsense way for serious service professionals, people who already have a job to attract all the clients they want without having to go back to school and master copywriting or shut down their business each week to write the articles and blog posts each week that generate interest and get prospects contacting them. Read More »


The Only Two Things You Need To Grow Your Business

By Charlie Cook   |   May 22, 2012

Wouldn’t it be nice if you finally knew the simple secret to increasing your profits this month, and in the months to come?

I know, after trying to explain marketing and sales to business owners like you for decades, it can all seem… Read More »


7 Steps to Words That Sell

By Charlie Cook   |   May 20, 2012

It doesn’t matter where you market, ultimately it all comes down to one thing that grabs your prospects attention, keeps it and helps you close the deal. Just one key element!

What I’m talking about is…
Read More »


When Do You Need A Professional?

By Tanya Beaudoin   |   May 16, 2012

Last weekend I was cleaning up my front garden, pulling weeds and cutting the grass. I noticed that my front walkway was looking pretty rough. A couple years ago my husband and I decided to put down some used paving stones to make a little walkway to our front porch.

We did it ourselves and it looked pretty good… for the first year. But the next year after the winter (and the frost) the walkway was all uneven. Now a few years later and the walkway looks horrible.  Read More »


How to Target Your Best Buyers

By Charlie Cook   |   May 15, 2012

Almost everybody in business makes this mistake, costing them millions in lost customers. Yes I’ve made it and I’m sure you have too.

The most common mistake every business owner makes is not focusing their marketing precisely enough on the right buyers. Here’s what typically happens… Read More »


3 Email Copywriting Tips for Business Owners

By Charlie Cook   |   May 14, 2012

I typically get 75 to 100 emails a day, so cleaning my inbox out is like flipping through the channel guide on cable tv. If an email doesn’t catch my attention, it’s skipped over without another thought.

If the sender is someone I don’t know and the subject is about something… Read More »