Charlie Cook's MArketing for Success Insider's Club

Archive for August, 2012

How to Prevent Your Customers From Getting Lost…

By Tanya Beaudoin   |   August 29, 2012

Imagine if instead of a front door to your business you had a    labyrinth. That’s what it felt like when I tried to access my bank online.

Are you doing the same with your website? Read More »


Same Clients, More Profits – Here’s How…

By Charlie Cook   |   August 28, 2012

Eric, a friend of mine, grew up on an island off the coast of Maine.

His father ran the local inter-island ferry and Eric was always looking for ways to earn some cash and the influx of summer people… Read More »


How to Avoid The Social Media Marketing Headache

By Charlie Cook   |   August 23, 2012

Does your head pound when you hear talk about marketing and all of the social media sites like Twitter, Facebook, LinkedIn and Google+?

Are you completely confused about how many times you should post, when you should post, what you should post…and even what you shouldn’t post? Read More »


7 Keys to Internet Marketing Articles That Sell

By Charlie Cook   |   August 22, 2012

Admit it, you hate writing. I don’t know if it was a mean third grade teacher, or what.

And the problem is that to grow your business, to attract new clients, you need to write articles and blog posts to bring your internet marketing to life.  Read More »


In Marketing, Like Life, Perception Is…

By Charlie Cook   |   August 16, 2012

My wife is convinced our German sedan is about to die.

It’s true, it has more than 100,000 miles on it, but it still drives like new. Well almost new, that is if you overlook a few things… Read More »


Should You Advertise Your Small Business On Cable TV?

By Charlie Cook   |   August 15, 2012

Yesterday I got a “emergency” call from a client about his business.

A salesman was in his dental office, trying to sell him on advertising his Dental practice on cable TV. And the salesman told him he needed an answer right away in order to give him the special deal he was offering. Read More »


The 5 Worst Marketing Ideas In The History of The World

By Charlie Cook   |   August 14, 2012

No small business owner I know likes losing money. Right?

And lots of big companies have come up with some real dumb marketing ideas, ideas that have lost them millions if not hundreds of millions. Read More »


7 Qualities of Highly Successful Business Owners

By Charlie Cook   |   August 9, 2012

What’s the difference between you and the uber successful?

Here in Greenwich Connecticut, we have more than our share of the super rich. People who make literally billions a year, live in 10,000 square foot homes, have Monets and Picassos in their living room or can afford to drop 4-5 million on a new boat, spare house to renovate, or whatever… Read More »


Does Your Small Business Marketing Stand Out?

By Charlie Cook   |   August 8, 2012

This past Wednesday evening when I went to go for my mid-week bike ride in backcountry Greenwich, it wasn’t actually raining, but it was overcast and gloomy.

The fog was so thick you could have cut it with a knife, but I needed exercise so I… Read More »


4 Steps to Winning Gold With Your Marketing Plan

By Tracy DeYoung   |   August 7, 2012

Do you have visions of being the market leader in your industry? Can you picture a giant leaderboard with you and all of your competitor’s names on it, and your name is in the top slot? You take the gold – and the clients, and the profits!

With the summer Olympics buzz in London,  the idea of earning a gold medal is forefront in most major newscasts… Read More »