Charlie Cook's MArketing for Success Insider's Club

Archive for November, 2014

5 Steps to Making a Virtual Team Work for Your Company…

By Charlie Cook   |   November 18, 2014

A hand holding a remoteIs it a good idea to hire staff and build a team of employees you never or rarely actually see?

For the last twenty years, I’ve run virtual companies and the answer is – it depends on two things:

First, your business needs to Read More »


A.D.H.D at Work…And What to Do About It

By Charlie Cook   |   November 13, 2014

Paperwork OverwhelmRecently, I joined a new business where despite the founder’s knowledge, strong relationships with clients, and a huge opportunity, the business was losing more and more money every day. The problem?

According to every symptom, my partner was a classic example of someone with A.D.H.D. Despite a surfeit of motivation he suffered from inattention, hyperactivity, and impulsivity. He’d do things like be in the middle of a key project and then suddenly Read More »


How To Make Success A Habit At Your Business Too…

By Charlie Cook   |   November 11, 2014

Keys, isolated on white background.I was walking to work last Thursday when I had a moment of doubt. I checked my pocket and found that, yes, I had remembered to put my office keys in my pocket. I leave them on the bathroom vanity at the end of each day and load my pockets each morning. And without this simple habit I’d probably show up at work and be locked out a couple times each week.

I got to thinking about all the habits I use and I’ve been teaching my virtual team to use that help us make each day, well most, a success.  Read More »


How to Motivate Employees With Pay…

By Charlie Cook   |   November 6, 2014

Pay DayIt’s been almost 2 years since I took over the management of a small service business but I was lost. Which actually was good news…

Last week, I found myself struggling with questions about compensation -how to focus and reward our growing team. You see the failing business I took over and managed to turn around has been on a hiring spree and is up to a dozen employees. This may not seem like a lot to some, but it brought me to a crucial juncture.  Read More »


How Much is Your Business Worth….

By Charlie Cook   |   November 4, 2014

Measuring CupI’ll admit it, I’ve caught myself deluding myself in the past too. It’s a habit I’d like to think I’ve booted down the block once and for all.

I used to tell myself fibs like:
-“Sugar is low in carbs.”

-“There is nothing I can do to change people’s minds.”

– “If I eat careful 5 days a week, it’s okay to splurge on the weekend.”

– “There is no point in cleaning, things will just get dirty again.”

– “Multi-tasking is a good idea.”

– “Ketchup is a vegetable.”

Which are for the most part innocuous lies. They’re not the big ones that you tell yourself about your practice, the ones that can cost you literally a fortune.

Here’s the problem. Read More »