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Do Postcards Work for Small Business Marketing?

Author: Charlie Cook   |   March 28th, 2005

“Do you suggest post-cards being sent out to other business? We have started to brainstorm various selling tactics but aren’t 100% sure.” – Lisa Welch

Postcards are a great way to generate leads but by themselves are unlikely to generate a sale. If you have the right marketing message you can use postcards to prompt prospects to call you or visit your web site. When they do you can follow up with the essential marketing information to build credibility, define value and move them towards a sale. – Charlie Cook

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