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Is It Magic?

Author: Charlie Cook   |   August 9th, 2011

In the last week I’ve had two people ask me what kind of magic I’m doing.

They can’t believe that my business could be growing the way it is in this economy without some mysterious trick. (May was one of my top months ever.)

Magic? I can’t pull… off even the simplest of card tricks. But my business is steadily growing, even in a recession. Why?

For the same reason that the marketing firm that hired my son is taking off. Yes, my recent college graduate now works for an online marketing firm (what a coincidence!). They target Fortune 500 companies and are so busy too.

In case ¬†you haven’t noticed it, there’s been a fundamental shift in marketing and advertising. Print advertising has shrunk so much that magazines like Fortune and Forbes, which used to be large-format, thick magazines can barely get enough ads to run a 40-page issue.

Fortune 500 companies have shifted their focus and advertising dollars to online marketing; savvy small business owners are doing the same. The problem is that very few people know how to get results on the web.

Marketing online isn’t the same as marketing in any other medium. To get results from your online marketing, you need to know what to do and how to do it. That’s why The Insider Secrets to Creating Web Sites That Sell has become my best-selling manual this year. It shows you how to not only get traffic to your site but convert it into leads and sales, even in a tough economy.

I’m sure your company has a website at this point, but is it working for you? Have you optimized its selling performance? Is your site bringing in leads and sales so fast that you can barely keep up? Do you know the rules of the online marketing game?

Want to win with your business? Don’t get left on the sidelines. Once your competitors discover how to make their online marketing work, you’ll be forever playing catch-up.

Make your website work to generate leads and sales. Find out how >>

To your success,

P.S. In 1998 when I told my cousin, who was CEO of a Fortune 100 company at the time, about my online business efforts, he told me that I was ahead of the demand. He was right.

In 1998 I hardly made a dime online. But a year later, I sold my second website for an enormous profit. I used some of the profits to buy what has become a favorite haunt of mine — our ski condo in Vermont.

P.P.S. I may not be able to perform magic, but I don’t miss any online marketing tricks and neither will you with The Insider Secrets to Creating Web Sites That Sell >>


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