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Word Of Mouth New Year’s Resolutions

Author: Kim Sheehan   |   December 21st, 2009

It’s that time of year again…everyone is coming up with their New Year’s Resolutions. If you are committed to starting, building, and nurturing a word of mouth campaign, here are some resolutions to get you started with a great campaign.

  1. Ask one person every day to tell someone about your store. The best way to get started is the personal touch…find someone who loves your business and ask them word of mouth marketing resolutionsto tell others about it
  2. Ask one person every week to tell you about their experience at their business: what they like, what they don’t like, and what they’d like to see at your business. See if you can address what they don’t like. Then be sure to tell them you fixed the problem.
  3. Add a ‘forward to a friend’ button on your e-newsletter. And ask people in the newsletter to send it to someone who might be interested in the information.
  4. Spend five or ten minutes a day monitoring the online world to see what people are saying about you. Set up a twitter or yelp account to help you do that. Respond to all comments about you kindly and generously.
  5. Find ways to encourage customers to generate information for you: through product reviews that you can post online or at your store.
  6. Set up a free fan page on Facebook for your business. Easy instructions available:
  7. Join a local business organization like the Rotary, and get involved. Local people will support…and talk about…other local businesses. You can also arrange for cross promotions that can bring new customers to your store.
  8. Find a charity whose work your admire, and see what you can do to help their efforts.
  9. Encourage your salespeople to believe in your business as much as you do.
  10. Remember: word of mouth isn’t something you start and then forget. You need to commit a small bit of time to it each and every day.

I wish all readers of the MarketingForSuccess blog a wonderful holiday season and a prosperous…and local…New Year. I’ll look forward to sharing some terrific retailer stories with you in January.


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