When a meal, a painting, a movie or an ad seems a little flat and boring, the likely culprit is insufficient divergence. Most creators, whether chefs, artists, cinematographers or ad writers, instinctively add what “feels right” throughout the creative process. And this is why Read More »
Advertising
Are You Tuned In To WII FM?
Every sales presentation should answer the customer’s question, “What’s in it for me?” This question is often unspoken and may even be unconscious in the customer’s mind, but it’s always there, casting a shadow of disinterest and doubt.
Most presentations are Read More »
What’s Missing From Your Email, Sales Letters, Website & Ads
John’s printing firm had just printed a $40,000 job for a client that came out perfectly except for one detail. The beautifully printed brochure only generated one inquiry for his client.
The reason for this was >> (Read More)
The Great Ad Myth
Advertising is like houses. You do a great job of constructing a poorly designed house, but when you’re done, you’ve still got a poorly designed house. It doesn’t matter how good you are with a hammer and a saw when the blueprints themselves are faulty.
Likewise, it doesn’t matter how good you are with Read More »
Are You Making The Old Mistakes?
You need some new ideas because the old ones aren’t working. Its time to reinvent your small business advertising, your products, maybe even yourself. But you’re stuck trying to visualize a new system using the old system.
Like a dog chasing its tail, you keep coming back to the same old place. Let me tell you how to break out of that. Read More »
Helping to Rebuild an Economy
If natural resources determined the wealth of nations, Brazil would be the richest country on earth and Japan would be the poorest. But resources have little to do with building a healthy economy.
Prosperity happens when the swimming pool installer sells four pools in one month instead of the usual two and says, Read More »
The Future of Ad Writing
America has been flattered by advertising (“Because you deserve it”), misled by ads (“Lowest prices anywhere”), hyped by ads (“While supplies last”), and lied to repeatedly (“Guaranteed!”). The result of all this misinformation is a growing numbness to ad-speak. We’re becoming deaf and blind to it. With effortless ease we shut it out of our minds.
Why are advertisers happy when their ads sound like ads? Read More »
How To Sell When It’s Tough…
Think you have it tough selling in this economy?
Imagine you owned two frozen yogurt stands in the Midwest. It’s walk-up service only, no indoor seating and it’s the dead of winter. And, no surprise, hardly anyone is buying, only a few diehard customers are showing up.
What could you do to increase sales? Read More »
What I Like About This Commercial…
Allstate has a commercial currently running that poses the “What If…” question. I can’t remember each one, but they included:
– What if someone rear ended your car crashing your car into another car?
– What if you had an accident with a car that was worth over $60,000?
– What if a friend borrows your car and trashes it… are you covered?
– What if a branch falls on your car… are you covered?
etc.
You get the idea. At the end it makes you wonder – heh am I covered?
If you have the youtube link to this video, please let me know.
(Want to view other great video ads? Here’s the best video commercials I’ve found >>)
Now ask yourself:
– What if when you sent out a mailing, instead of getting dozens of responses you got hundreds, or when you reviewed your web sales instead of just a couple of sales you saw thousands.
– What if your marketing actually worked?
– How much more money could you be making?
————
– Charlie
MarketingForSuccess.com
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