1. If possible, survey previous customers and find out why they bought, what appealed to them most and what objections they had.
2. If possible, talk to the top salespeople in your company and find out what they’re saying to people to convince them to buy. Incorporate those ideas into your sales copy.
3. List/understand the key selling points of your product/service. Focus on the key benefit(s) that will have the most impact on your target market.
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If you’re thinking about hiring a copywriter, then this is one article you’ll definitely want to read.
That’s because the information in this article could save you thousands of dollars in wasted copy fees. Not to mention the lost profits and missed opportunities poorly written copy can cost you.
Over the next few months, I’m going to outline exactly what you should look for in a copywriter. I’ll show you how distinguish “average” copywriters and from “great “copywriters. And I’ll tell you the right questions to ask to make sure you only hire the best of the best—regardless of your budget. Read More »
1. Weave the word, “You” throughout your copy. And if you can get your prospect’s name into the ad or sales letter, you can see conversion rates explode overnight.
2. Avoid using too many multi-syllabic words. $50 dollar words don’t bring in the orders. Use simple, easy to understand words that are loaded with emotional dynamite.
3. Insert metaphors throughout your copy to arouse emotion. Here are a few examples of metaphors: “Burns cash”, “Crack this nut”, “Take the bull by the horns.” Read More »
Last time, I told you about an easy an inexpensive way to grow your business by marketing to your past customers and maximizing your referrals.
This time around, I’m going to go into more detail and explain how to overcome the two biggest obstacles to creating your own past customer marketing program. And I’ll even give you a simple strategy to reactivate “lost” customers—complete with a form letter you can swipe.
Now, most of us know how important marketing to our past customers is. And yet, over 80% of business owners don’t have any sort of post-sale follow system in place. Read More »
How your ads, sales letters and landing pages look matter. In fact, despite how well written and thought out your copy may be, if it looks too hard to read, then no one will read it. The result? No sales or leads are generated and then the marketing piece is deemed a failure. Don’t let that happen to you. Here are a few tips for making your copywriting more compelling.
First, for print ads, especially half page or full-page print ads, you want your ad to look more like an article. Use the same font and formatting style. It’s been said, by doing this, it can boost your response by 500%. Read More »
When I discovered a big splotch of dried chocolate ice cream on the bottom of my Coach purse last week, I was mortified.
How long has THAT been there, I wondered. And how many people have seen it and said nothing?
The next day, I read the first item in Marilee Tolen’s ezine, titled “Can Your Purse Make You Sick?” And suddenly the dried ice cream didn’t seem that bad.
Marilee calls herself “The Home Spa Lady” and teaches you how to turn your bedroom, bath and kitchen into a spa. Her ezine referred to an article she had read that discusses the germs, bacteria and other nasties that attach themselves to the bottoms of women’s purses– and sometimes end up on our kitchen tables, where many of us routinely routinely drop them. Read More »
You know the problem.
You’ve written a great marketing piece, you’ve given it to someone on your team, and you’re waiting for his or her reaction.
After a few moments of reading your obviously brilliant work, your team member looks up at you and says, “It’s confusing. And on top of that the last line is kind of insulting to housewives.” Read More »
In my last article, I showed you how to create your pitch by finding your product’s top 10 “Big Benefits”. Then I showed you how to get into a peak emotional state—and how to use that state to create a killer sales pitch. And of course, I also promised you that I’d show you how to refine that pitch into a polished sales presentation. Read More »
1. “Don’t you owe it to your family and to yourself to give [PRODUCT] a try?”
2. “If you’ll give me just XX seconds of your time, I’ll show you how you can ________.” Read More »
