Charlie Cook's MArketing for Success Insider's Club

internet marketing

10 Easy Ways To Boost Your Website Traffic

By Rick Frishman   |   March 16, 2011

Sure… creating a website might seem like a piece of cake, right? After all, everyone has one.

But before you jump to throw up a shoddy website remember that there are tons of details to keep in mind, like choosing a user-friendly layout and creating compelling, quality content.

Before you get started there’s some key things you need to do to make sure you get traffic and more importantly, return traffic. But the most crucial thing you should do is… Read More »

How To Pick The Perfect Picture For Your Blog

By Charlie Cook   |   February 24, 2011

If you want people to read your small business blog, look at it, and pay attention, you need something that’s going to grab their attention.

You’ve only got a few seconds to make an impact online.

Of course you’ll write a compelling headline. But what next? Read More »

The Death Of Marketing

By Charlie Cook   |   February 17, 2011

What’s happened to marketing over the past 5-10 years?

The old “in the face” approach of pushing your marketing materials out to your prospects strategy has less and less effect. It’s what I call the pitch and pray model and for most businesses it’s not only costly but it just doesn’t work anymore. Read More »

How To Turn Site Visitors Into Paying Customers

By Susan Rice Lincoln   |   January 19, 2011

I had a meeting the other day with a painter who has a Number One Listing on Google and gets a whopping 6,000 visitors a month to his site. When I asked him what happens to the visitors who come to the site, he simply shrugged his shoulders.

Does this ring a bell? Do you know what happens when prospects come to your site? Read More »

3 Simple Marketing Resolutions To Make In 2011

By Susan Rice Lincoln   |   January 5, 2011

The presents have been opened and there’s no more eggnog. Instead of having the cheery holidays to look forward to, the only thing that’s coming up is snow, winter, and spring…and that’s a few months from now.

This is THAT time of year. The time of year when resolutions are made…and broken.

Read More »

4 Ways To Get Traffic-Boosting Reciprocal Links

By Charlie Cook   |   January 3, 2011

Reciprocal linking is exactly what it sounds like – linking to someone’s website and having them link back to yours in return. Although reciprocal links don’t rank as high on search engines as one-way links, you’ll still notice an increase of traffic from having your link in various places.

Read More »

7 Secrets to Internet Marketing Success

By Susan Rice Lincoln   |   December 9, 2010

The Seven Secrets to Successful Online Marketing
Almost every single day I have conversations with small business owners who honestly don’t know which way to turn.   What tools should they use?  How well is their website working?  Should they concentrate on email marketing? Or SEO? Or social media?  Or NOTHING?
To answer these questions, I drew up what I consider to be my top Seven Secrets for successful online marketing.  Implement these and you will start to see some major transformations both on and offline.
1. Remember that marketing online is marketing.  The same old rules apply.  Make sure before you do ANYTHING online that you are crystal clear about your products and services and the true benefit they bring your customers.  Define clearly your ideal client.  (Hint: ‘everyone’ is never the right answer.) Be clear. Be specific. Meet a pressing need.
2. Make sure to walk before you run.  A simple, streamlined approach is always better than being scattered, seduced by every new shiny object.  In this ADD world of ours, less is still more.
3. To benefit fully from the power of the New Net, tap into what I call the ‘Golden Triangle’: search engine optimization, social media and email/website marketing.  Each are strong in and of themselves.  But put them together and you have a powerful package which will propel your business into another orbit.
4. SEO optimize.  In simple English, make sure that when your prospective client goes to Google and types in your market and your geographic area that it is YOUR company (not your competitors’!) that shows up on the top of the page.  Remember if you are not on the first page (or actually one of the first three); you are simply not a player.  Make sure that the website you have invested time and money in is being shown in the best light in the search engines. (Oh, and by the way, the person who designed your site is not necessarily the one who can help you get it ranked high in Google.)
5. Tap into the power of social media. Social media brings many things to the party: one-on-one contact with clients and prospects, increased traffic to your site, SEO benefits and authority.  Social media’s power grows exponentially when used alongside your SEO efforts and email marketing.
6. Go back to basics.  Email is still a powerhouse.  Put an opt-in box on the upper right hand side of every page of your website.  In exchange for their email, give away something of real value (a written report, a video, an audio tape).
Why do this?  What is the point of driving traffic to your site if you have no way of ‘capturing’ interested prospects?  And once you have these names, begin a dialogue with them through emails and/or an e-newsletter.   Without a simple opt-in box, you will have hundreds coming to your site-only to lose them forever.  Ouch.
7. The best secret I’ve kept for last.  Because if all of the above just got you more confused (or discouraged), the good news is you don’t have to do ANY of it yourself.  Find a great partner to work with you on your online marketing.  They do exist (although there are a lot of charlatans too so make sure you select wisely).  You are simply too busy and I am assuming your goal in life is not to become an online marketing expert.
Stick with what you do best.  Outsource your online marketing to a knowledgeable expert.  And then concentrate on handling all the new business that will inevitably come your way.

Almost every single day I have conversations with small business owners who honestly don’t know which way to turn.   What tools should they use?  How well is their website working?  Should they concentrate on email marketing? Or SEO? Or social media?  Or NOTHING?

To answer these questions…

Read More »

7 Email Broadcast Systems Used By Top Internet Marketers

By Charlie Cook   |   December 1, 2010

Which email broadcast system should you use to grow your business?

The answer depends on the volume of email you send. For example Aweber gives you the basic information on open rates and can track clickthroughs and it’s so easy to use that anyone can master it in a few hours. Read More »

16 Essential Link Building Tools For Generating Web Traffic

By Charlie Cook   |   November 29, 2010

So, you’ve invested the time into getting a great site built and have fully implemented your SEO plan, but you’re not done yet. Link Building is just as important to your site as… Read More »

10 Ways To Get More Web Traffic Today

By Charlie Cook   |   November 9, 2010

… tonight at midnight the price to get instant access to Unlimited Web Traffic – ten calls, ten transcripts and the exclusive Guide to Unlimited Web Traffic – goes up.

And I don’t want you to have to pay the higher price I’ll be charging the public. Read More »